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How One Fateful Experiment Changed The Future Of My Company

The demands for “PromoJam” promotions were quickly transitioning from a side-project to a full-time gig. By Amanda MacNaughton (Co-Founder & CMO, PromoJam)

One of the most important things to understand when starting or running a business is knowing when to pivot - you must be open to change. I learned this lesson early on when one fateful experiment changed the entire course of my company forever.

It was the summer of 2009. Facebook was quickly digging MySpace’s grave, the iPhone 3Gs had just invaded the market, and Twitter was becoming mainstream. My business partner (who also happens to be my brother) and I were busy developing a new social network that focused on content monetization and distribution.

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