Women 2.0 Interviews Laura Mignott, Co-Founder of Digital Flash and Host of a new podcast on marketing and tech called The Reset, sponsored by Bose.

W2: What inspired you to start this podcast?

I couldn’t find a podcast that really spoke to the people doing the real work in the marketing business. There’s a lot of hype, sunshine and bluster. But who’s putting in the 60-80 hours to make this industry go forward? Nothing is easy and I wanted to create a space for people to discuss the successes and challenges of their respective industries. I also wanted to hear a real conversation, between the host and guest. You can hear a difference when people are sitting next to each other, having a chat about a topic. After co-hosting a successful networking panel series for 5 years, I know that interplay generates the best conversations.

W2: What topics are you most excited to explore?

Everything in tech, AI, VR, but also finance and other industries that are “less sexy”, but are super fascinating. I’m curious about everything, always have been. I’m lucky to have friends and industry colleagues who have interesting backgrounds and I can’t wait to get them on the show.

W2: What’s one thing that surprised you during the process of creating the podcast?

How much I enjoyed the production – putting all the pieces together from the music to the sponsorship to working with my producer Sandy Smallens. I would have thought that hearing my own voice over and over again would be boring. I’ve been lucky so far, the episodes haven’t needed much editing because my guests on the show are smart as heck.

W2: What are you reading or listening to right now?

I am a walking contradiction, because I’m reading: 

W2: What tips do you have for other women entrepreneurs who are looking to start a podcast?

Do your homework. Define what your strategy is. Then go for it. Don’t wait around because then you’ll make every excuse not to get started. Ask your network, as they will be a great source for guidance, possible sponsors and guests.

Laura Mignott is the Co-Founder/Managing Partner of Digital Flash, a digital experience agency here in NYC.  She is about to launch the new podcast The Reset, sponsored by Bose. @dflashnyc