Why Are We So Afraid of Outsourcing Technology?

Why Are We So Afraid of Outsourcing Technology?

The fear of using development firms among founders and investors is holding back entrepreneurs (especially female ones), argues Ellie Cachette.  By Ellie Cachette (Advisor, Koombea) While the debate about why there aren’t enough women in tech is ongoing, there is some...
Customer Acquisition Tips That Worked (and Didn’t)

Customer Acquisition Tips That Worked (and Didn’t)

The founder of ConsumerBell offers five battle-tested tips for acquiring customers. By Ellie Cachette (Founder & CEO, ConsumerBell)  Getting revenue is great, but until you reach a “Product Market Fit”, most of your customer acquisition experimentation is a...

Leaning Sideways: What About the Founders in the Middle?

Lean In offers great advice if you’re an employed mother with a supportive spouse. But what about female founders who are still looking for that understanding partner? “Bitterness can be felt by single founders getting preached at by corporate married...