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Partner event: TechCrunch Disrupt 2010 & Hack Day

25 Takeaways from TechCrunch DisruptBy Sumaya Kazi, guest blogger for Women 2.0

TechCrunch’s first "Disrupt" conference, where media meets technology, took place May 26-28, 2010 in New York. Disrupt brought together tech luminaries, big name venture capitalists, notable angel investors, and startups competing to become the next big thing on the TechCrunch stage.

If you weren’t able to make it, TechCrunch has made it available for replay here. If you don’t want to watch 30+ hours of footage, below you'll find 15 bite-sized highlights and 10 startups worth spotlighting - all in all 25 takeaways from TechCrunch Disrupt.

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Inside scoop: Startup and Venture opportunities

Lay-offs abound, meh. Startups are thriving and incubators are being launched in the Bay Area! The undercurrent of entrepreneurship is creating jobs and we'd like to give you the inside scoop. Through the personal Women 2.0 network we are sharing a set of job and internship opportunities you wont find anywhere else. These are friends of Women 2.0 seeking to hire the best, so get on it and apply today!

If you are excited about any of the following positions, please drop us an email to jobs@women2.org with the subject line being the company name and position (ie. "Zazengo, Front-end UI Developer"). In the email, say why you want this job, why the company should hire you, a link to your LinkedIn profile, and be sure to attach your resume (ideally in PDF format). We will forward your interest on your behalf to the venture. Good luck!

Do you have a job, internship or sweat-equity opportunity available? Share it with the Women 2.0 community!

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Women 2.0 presents “Social Gaming 101” on April 15

On Thursday, April 15th, 2010, Women 2.0 held "Social Gaming 101", which featured founders and CEOs of social gaming startups in Pillsbury's Palo Alto office. The panel shared best practices, tips, tricks, and even pitfalls of designing and implementing social games. Sue Zann Toh (Co-Founder & CFO, The Broth) told war stories from her startup's early days of fixing bugs and keeping servers running. Sue Zann Toh reminds attendees that you can compete with the "big guys" even if your startup is small by launching early, and developing from there. The Broth's Barn Buddy, which launched before FarmVille, has grown to 1.7M active daily users amid stiff competition. Mari Baker (President & CEO, PlayFirst) followed up by demonstrating that the players who enter the market first aren't necessarily the ones that win the end. "Does anybody remember Netscape or Excite?" Mari Baker asked the crowd. One of her tips was to check out the worst performing games for problems to avoid. Also, Mari Baker added that having a great product is the biggest key to going viral.

During her presentation, Amy Jo Kim (Co-Founder & CEO, Shuffle Brain) shared how she put her PhD in Behavioral Neuroscience to good use in Shuffle Brain to build games that exercise the brain and prevent dementia. Shuffle Brain explored a few monetization models but finally settled on merging with a subscription game site aimed at 50 to 70 year-old users. Nevertheless, Amy Jo Kim believes earned and purchased currency models are the most promising ways to monetize social games this year. With "the free to play/virtual goods [model], you monetize your most avid players the most," Amy Jo Kim said. Having created some of the most popular social games on FaceBook including Causes, Zombies, and Vampires, panelist Blake Commagere agreed that dual-currency models have brought the best monetization opportunities to his games. "Ads... paid for your servers and kept you from starving." By acclimating users to purchasing in your game using earned currency, the up-sell to purchasing $1 digital goods is easier.

The entire panel agreed that social games require a different work structure than traditional game titles. Mari Baker reminded the audience that in social games, you will spend more "man hours after launch than before." Sue Zann Toh agrees, "the real work starts after launch." Blake Commagere quipped that if "you're not embarrassed by your product on day one, then you launched too late."

This Women 2.0 event on social gaming was open to both women and men. Special thanks to Pillsbury for sponsoring this Women 2.0 event, and Shirley Lin (Founder, YoXi123) for driving the program and panel. Julie Blaustein provided event photography, and you can find pictures from the event here.

Watch a video of Women 2.0's "Social Gaming 101" panel highlights on YouTube here.

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Women Techies Unite at SXSW (March 12-16, 2010)

Updated on March 20, 2010 -- Baat Enosh from Women 2.0 shares her story from SXSW. "It was quite the attraction. There wasn't a woman who walked by (and lots of men too) who didn't stop to see what it's all about," said Baat. Ranging from research to mailing lists, the organizations who participated provide a wide spectrum of tools to raise awareness for women in technology (or lack there of..).

Conversations on the topic of women in tech (both spontaneous and at the panels) addressed the entire pipeline -- from teaching K-12 about creating technology ("Duh, it's like tech for girls") to finding out "What guys are doing to get more girls in tech". Some were more useful than others, but at least it is clear that there is a discussion taking place. And many are involved in it! It was refreshing to see the collaboration by the different "women in tech" organizations.

Special thanks to Kaliya Hamlin for such a great initiative. Echoing the thoughts of Sharon Vosmek of Astia: We are all a part of a movement. No one is going to move the needle alone. We need to work with each other to get big results.

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Save 20% on tickets to Startup Lessons Learned

Startup Lessons Learned unites those interested in what it takes to succeed in building a lean startup. On Friday, April 23rd, 2010 in San Francisco, Startup Lessons Learned will give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean startup methodology. Women speakers at Startup Lessons Learned are: » Erin McKean (Co-Founder and CEO, Wordnik) » Rashmi Sinha (Co-Founder and CEO, SlideShare) » Clara Shih (Founder and CEO, Hearsay Labs) » Cindy Alvarez (Product Manager, KISSmetrics) » Laura Klein (Principal, Users Know) Women 2.0 members save 20% on Startup Lessons Learned tickets with discount code "WOMEN2".

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