Editor, Author at Women 2.0

Find Yourself In The Wild West? Find Your True North

Editor19 December 2011

By Christina Vuleta (Founder, 40:20) Editor's note: This is an interview with a startup veteran on starting your career at a startup. Tereza Nemessanyi, CEO and Co-Founder of Honestly Now, has seen both sides of the startup coin. Her career path took her from being employee number one at a new media venture in Eastern Europe to corporate America to launching her own Internet startup this past year.

Honestly Now, a Q&A social platform to help people make great personal decisions, recently received a round of seed

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Blogging: The First Step In Following Your Dreams

Editor18 December 2011

By Aulia Halimatussadiah (Co-Founder & CTO, NulisBuku) I've been a blogger since 2003 -- a clueless blogger who blogged about my boring classmates or what I ate for dinner.

Blogging has been rewarding. I had the opportunity to write books and build my first startup in 2006, an online bookstore. I went from journal blogging to writing my journal of reaction to expertise blogging to building my personal brand.

But I started small -- blogging, one post at a time.

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Women In Ad Tech Engineering (The Numbers)

Editor18 December 2011

By Carla Rover (Contributing Writer, Digiday) Since Digiday published a story earlier this week on the lack of women in leadership roles at advertising technology companies, we have heard back from many in the industry. Some have agreed with our findings and the root cause of the issue, while others have disputed that it's an issue altogether.

In order to bring some more clarity to the issue, Digiday polled 10 leading ad tech firms to find two things:

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Moving To Silicon Valley Helped Suzanne Xie Sell Weardrobe

Editor18 December 2011

By Jay Gould (Founder, FoundVille) In this interview, Suzanne Xie, Co-Founder of Lollihop, a subscription business that curates healthy snacks for subscribers, discusses what motivates her as a founder, the ah-ha moment for Lollihop, as well as her previous startup Weardrobe, which she sold to Like.com, which was then sold to Google.

At nine minutes into the video, Suzanne also tells us how luck

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Free Training For Entrepreneurs New To Android App Development

Editor18 December 2011

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) At the new Android Training site, you'll find a collection of classes to help you build Android apps. Find best practices in a variety of topics -- designers may want to check out how to improve layout performance or designing effective navigation.

If you're in San Francisco, check out the "Android Layout 101 with Chiu-Ki Chan" on Tuesday, December 20, 2011 at 6:30pm at Blazing Cloud's office -- it's free!

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Dear Lego, Please Get It Right This Time

Editor17 December 2011

By Alicia Liu (Product Manager/Mobile Developer, Select Start) Lego is at it again: trying to make Lego appeal to girls.

The introduction of “Lego Friends” should be good news right? With evidence that Lego is a gateway to science and engineering, and that playing with Lego improves spatial, mathematical, and fine motor skills, surely this will help with the gender imbalance in STEM? Yet my first reaction was a cringe.

Let me begin with a little history. My love affair with Lego began when I was seven. That was the year

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How to Get TechCrunched (And Much More Press) In One Week

Editor16 December 2011

By Elissa Rose (Assistant Editor, Women 2.0)

I met Lindsay Eyink on a scenic ride back to the Bay Area on the California Zephyr train. We connected about our experiences in the startup world over drip coffee and dining car food.

She launched Drinkify, a Boston Music Hack Day project that pairs music with drinks. Lindsay and her team, Hannah Donovan and Matt Ogle, watched their work become a meme that spread across the Internet instantaneously, surprising them with significant press and partnership offers from big players.

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The Giving Season: Stories Of Leadership, Mentorship (Videos)

Editor16 December 2011

By Dara Olmsted (Grant Writer & Ethnographer, Iridescent) Did you miss the Technovation Challenge’s Women in Leadership panel at Andreessen Horowitz last month?

The science education non-profit that runs the Technovation Challenge, Iridescent, teaches high school girls how to design a mobile phone app prototype, write a business plan, and pitch their plan to a panel of venture capitalists.

The Iridescent website has posted short videos from the panel and backstage interviews that are packed full

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Study Shows Gender Diversity In Company Leadership Still Lagging

Editor16 December 2011

By Blake Landau (Blogger, What's Your Story) It’s official, the tech industry is a major laggard in gender diversity at the highest levels of the corporate ladder, at least according to an extensive study produced by the UC Davis Graduate School of Management pioneered by Research Specialist Amanda Kimball.

I attended a panel of senior executives at Deloitte in downtown San Francisco last week. The event was co-produced with Watermark, a non-profit that aims to support women in leadership, for the purpose of discussing the results of the 2011 UC Davis report on California Women Business Leaders with alarming statistics

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Bringing The Food Revolution To Colonoscopy Prep

Editor16 December 2011

By Leslie Zeigler (Creative Director, Rock Health) No one tells you that the worst part of your first colonoscopy isn’t the six feet of rubber tubing going w... Read More...

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Female Founders To Watch In Forbes “Impact 30”

Editor16 December 2011

By Elissa Rose (Assistant Editor, Women 2.0) Forbes has created their Impact 30, a list of social entrepreneurs, defined by Forbes as "people who use business to solve social issues." They have chosen their 30 entrepreneurs, nine of whom are women, with a panel of diverse experts.

These are the people using business and non-profits to solve real world social problems in innovative ways. They give healthcare to freelancers, keep babies warm without electricity, provide affordable housing, and offering high value advice to promising businesses in low income areas. These are people who

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Female Founders To Watch In Forbes "Impact 30"

Editor16 December 2011

By Elissa Rose (Assistant Editor, Women 2.0) Forbes has created their Impact 30, a list of social entrepreneurs, defined by Forbes as "people who use business ... Read More...

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The Silent Killers: Entrepreneurs That Just Do It

Editor16 December 2011

By Brad Feld (Managing Director, Foundry Group)

On my run yesterday in Central Park, I was thinking about the characteristics of some of my favorite companies. Suddenly a phrase popped into my head about what ties all of these companies together – they are the silent killers.

When I look at the Foundry Group portfolio, we’ve got a bunch of them in it. They don’t spend a lot of time trying to get written up in TechCrunch. They often are not based in the San Francisco Bay Area. Their CEOs don’t run around bloviating about what they are going to do some day.

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9 Things To Consider When You Name A Startup

Editor15 December 2011

By Bernadette Jiwa (Brand Consultant, The Story of Telling) Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. That’s the problem. If you’re going to name your startup, product or service something that people won’t hate, then you’re giving yourself an identity that they will never be able to care about, either.

Bunkum! I hear your cry what about Apple and Amazon, aren’t they just unobjectionable words too? Back in 1976 when Apple was Apple Computer, tech startups and corporations were called IBM (what does that stand for?) and Microsoft.

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How To Create Social Proof — Subscribers, Followers and Fans

Editor15 December 2011

By Kristi Hines (Contributor, KISSmetrics blog) One of the top things that helps increase a visitor’s confidence in your website, particularly if it is a blog, is evidence of social proof.

This evidence comes in the form of displaying social engagement numbers including your subscribers, followers, fans, tweets, likes, and other social shares.

While perusing the AdAge Power 150, I thought it would be interesting to take a look at how the top marketing blogs were proving their social clout.

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