Amanda Slavin (Forbes 30 Under 30 honoree for Advertising and Marketing) is the Founder & CEO of award-winning, experiential marketing and engagement firm, CatalystCreativ. With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line. Slavin has adapted a proprietary method for quantifying and scaling engagement for employees as well as consumers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined as the "Millennial Minded" demographic.CatalystCreativ is funded by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project..
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