Commercializing new technology by working with graduate students and professors is a good way to start building a business.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Spun out of MIT Media Lab, Affectiva provides emotion measurement and communications technology for marketers and clinical researchers. Affectiva products include Q (a wearable biosensor wristband) and Affdex (facial expression recognition technology). Affectiva raised $12M last month, raising a total of $20M to date.

The Waltham, Massachusetts company was co-founded in 2009 by MIT research scientist and Affectiva CTO Rana el Kaliouby and Rosalind W. Picard.

Affectiva has raised funding from venture capitalists, and received two grants from the National Science Foundation.

Congrats to Rana el Kaliouby, Dr. Rosalind Picard and the Affectiva team for the successful raise and we look forward to hearing about your future innovations!

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.