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From Acquisition to New Beginning: MVPs & Marketing

By Poornima Vijayashanker (Founder & CEO, BizeeBee) About a year and a half ago, I left my first startup job at Mint.com (where I was the second employee and sole femgineer) and founded my own startup -- BizeeBee. The decision to leave Mint post-acquisition was because I had seen a project through, and because I wanted to return to the startup scene. Graduating with degrees in Computer Science and Electrical Engineering has given me an insatiable appetite for creating and innovating. I desperately wanted to return to the roots of startup where I would have the freedom to build from scratch. Coming from being an early employee at Mint and seeing how Aaron Patzer put the product and company together, I felt confident in having my own startup. Having been in the Bay Area for nearly 7 years, I had built a large support network of advisors, colleagues, and friends willing to help me out.

My vision and goal for BizeeBee last year was to start a company focused on helping small businesses and to successfully launch a prototype with paying customers. The inspiration for BizeeBee came out of practicing yoga and working with studios for nearly 7 years. Every studio I visited had the same pains, and I thought that they could easily be solved using software. I spent 5 months doing market research, paper prototyping, and talking to a a variety of small businesses before I began building the initial prototype.

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Facebook Town Hall and Startup America with Jessica Herrin, Lynn Jurich, Raissa Nebie and Adriana Neagu

By Shaherose Charania (Co-Founder & CEO, Women 2.0) Entrepreneurship panels will follow President Obama's Town Hall livestreamed from Facebook on Wednesday, April 20. The panels on "Women in Technology" and "Startups in America" feature women entrepreneurs like Jesssica Herrin (Founder & CEO, Stella & Dot), Lynn Jurich (Co-Founder & President, SunRun), Adriana Neagu (Co-Founder & CEO, Formotus), and Founder Labs' own Raissa Nebie (Co-Founder & CEO, Spoondate)!

The event will be streamed live at WhiteHouse.gov/live and Facebook.com/WhiteHouse. Women in Technology Panel (April 20 @ 3:15pm)

  • Sheryl Sandberg (Chief Operating Officer, Facebook)
  • Jocelyn Goldfein (Director of Engineering, Facebook)
  • Theresia Gouw Ranzetta (Partner, Accel Partners)
  • Jessica Herrin (Founder & Chief Executive Officer, Stella & Dot)

Startup America Panel: Winning the Future through Entrepreneurship (April 20 @ 4:30pm)

  • Austan Goolsbee (Chairman, White House Council of Economic Advisors)
  • Michael Schroepfer (Vice President of Engineering, Facebook)
  • Lynn Jurich (Co-Founder & President, SunRun)
  • Raissa Nebie, Co-Founder & Chief Executive Officer, Spoondate)
  • Adriana Neagu (Co-Founder & Chief Executive Officer, Formotus)

Videos of the panels taped by the White House after the jump!

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The Lean Startup: A Review of Eric Ries’ New Book

By Elizabeth Yin (Co-Founder, LaunchBit) I've read a lot of business books over the years -- for school, for *fun*, for work. Most of them are just ok -- largely intuitive and too high level to be useful. I wouldn't recommend most books I've read to anyone. But, I just finished reading a draft of Eric Ries' new book, The Lean Startup. This is a must read for all internet entrepreneurs and a compelling read for anyone who's ever wanted to cut waste out of new projects... including stuffing envelopes!

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Partner event: Wise Talk on Open Leadership

"Wise Talk" will be featuring Charlene Li on Tuesday, April 26 from 2-3pm PST -- Wise Talk is a free monthly leadership forum hosted by Founder & CEO Sue Bethanis of Mariposa Leadership. Social media and leadership expert Charlene Li will talk about how social technology is forcing leaders to be more open - making for better, more equal relationships with customers and employees. Charlene is founder of the Altimeter Group, author of the New York Times bestseller Open Leadership and co-author of the critically-acclaimed bestseller Groundswell, which was named one of the best business books in 2008.

RSVP before April 24 to Allison Adams at [email protected] for call-in info.

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Finding Your Startup Co-Founder with FounderDating

By Sophie-Charlotte Moatti (SF Organizer, FounderDating) In the summer of 2009, FounderDating co-founder Jessica Alter was having coffee with long-time friend and venture capitalist Saar Gur. She was thinking of starting her own company and looking for a co-founder, someone just as brilliant as her but with a technical skillset. Jessica and Saar both were keenly aware that the best founding teams share the same goals and passion, and that they have very complementary skills.

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Data 2.0: On Openness & Participation

By Emily Goligoski ("In Conversation" Video Producer, Women 2.0)

Among the many information discussions at Data 2.0 this week, we recognized:

It's important to focus on citizens’ responsibilities not just as voters, but as information advocates. The conference at UCSF started with a comparison of different cities’ offerings (with SF celebrating census data mashups, NY offering a way to filter the city’s checkbook, and Chicago bringing transparency to government contracts). The core theme? Much of this information wasn’t consolidated with public consumption in mind, and it's up to citizens to start optimizing it for public usage.

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Partner event: LaunchBit Classroom (Spring 2011)

Want to launch a consumer web business but can't program? LaunchBit classroom is a 10 week online class starting April 11, 2011. It's for aspiring entrepreneurs who are completely new to launching a web business. Past Women 2.0 participants have said this course has taught them "to launch better, faster, cheaper" and "to avoid rookie mistakes."

Through step-by-step lectures, we'll cover how to validate your business idea and get your first customers -- all without coding. We'll show you how to use third party tools to efficiently launch your business. This course will prepare you to find a technical co-founder by helping you get the compelling data you'll need to recruit. In addition to the lectures, each participant will receive personalized mentorship. For more info and to register, click here.

Women 2.0 members save 10% on LaunchBit Classroom with discount code "WOMEN2".

Questions? Email Elizabeth Yin at [email protected].

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