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Week 4 at Women 2.0 Labs involved visiting advisors Hiten Shah and Cindy Alvarez from KISSmetrics. From Women 2.0 Labs, Team MyStyleGroupie blogs about their learning experience pivoting.

Amanda Bradford's Story

I will always remember week 4 as the week of the pivot.

Here is a blog post from one of the teams at Women 2.0 Labs this fall 2010 in San Francisco. This week, visiting advisor Brad Feld from Foundry Group was in town to drop by Women 2.0 Labs and give his feedback to the teams. Sela Davis's Story

As we entered week 3 of Women 2.0 Labs, Team Modalware started to worry.

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Anyone starting a technology company or thinking to become an entrepreneur should apply. It only takes a few minutes, and you don't even need an idea - just a passion to create a great technology company.

Here is a blog post from one of the teams at Women 2.0 Labs this fall 2010 in San Francisco. Jen Costillo's Story

It was a day my team was dreading: Thursday presentations.

Every week over 5 weeks, each Women 2.0 Labs team presents the development of their idea and gets a chance to be properly torn down by the guest lecturer. The feedback is a once-in-a-lifetime chance but it can be a brutal wakeup call for teams who are deeply drinking the kool-aid all week.

Everyone has to eat, so why not share a meal and startup stories? Women 2.0 is holding a Founder Friday before Startup Weekend Boston. Meet fellow startup founders in Boston (both aspiring and current) for drinks and networking on Friday, November 12. Then we will walk over to Startup Weekend together.

Women 2.0 Founder Friday on November 12 in Boston before Startup Weekend

Join Women 2.0 for Founder Friday Boston on Friday, November 12 @ 5:15pm with Ali Powell (Founder, Boston WomenPreneurs).

Meet fellow entrepreneurs (both aspiring and current female founders of tech startups) over drinks before Startup Weekend Boston. Please RSVP for Founder Friday Boston on November 12.

This week's Women 2.0 Labs update comes after meeting Eric Ries in Week 1 of Labs. Madhavi Jagdish's Story

After an intense week, we had a lively and engaging session with Eric Ries, creator of the Lean Startup methodology. He illustrated Lean Startup concepts using examples from past experiences including IMVU and current, like Food on the Table. Eric inspired us to talk to prospective customers about our ideas to make sure we weren't deluding ourselves that we had the best idea in the world (aka the reality distortion field).