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10 Usability Takeaways for Web Developers (Don’t Make Me Think)

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By Aihui Ong (Founding CEO & CTO, Love With Food) As a web developer, I can easily write code and whip up new features. But are they usable? Would my users understand how to use them? I’ve built features that none of my users like or use and I have to painfully demolish my code to remove them! Yes, I have separation issues! I’ve been coding less now and reading more about design and usability. I have come to realize that I can build new features but that doesn’t mean I should.

I’ve heard so much about this book “Don’t Make Me Think” by Steve Krug and indeed, he shares

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A Woman Entrepreneur’s Strategic Guide to Intellectual Property

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By Jill Hubbard Bowman (Intellectual Property Attorney, Independent) Some economists estimate that 75% of a scalable company’s value is based on its intellectual property. Without legal protection, the company’s public IP could be freely used -— even by competitors. Obviously, investors care about the scope and quality of a company’s IP protection before they invest. Consequently, intellectual property protection is the linchpin of a scalable company.

In my experience as an IP attorney, however, few entrepreneurs really understand the value of IP. Even fewer know how to use IP law strategically to protect the company’s IP assets

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You’re Invited to PyGotham in New York (September 16-17)

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By Gloria W. (Organizer, PyGotham) With 20+ years experience in embedded systems and app design and development, I am organizing a NYC-based Python conference this September 16-17.

While inviting speakers, I realized that if I truly want diversity in this conference, I need to invite speakers from many areas of tech, not just from the Python community. This has led to a really interesting line-up of invited speakers and topics, while still maintaining a Py-centric core. I invite the Women 2.0 community to attend PyGotham (September 16-17th, 2011 in New York).

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Is Your Product a Vitamin, a Painkiller or a Drug?

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By Sarah Tavel (Senior Associate, Bessemer Venture Partners) It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”).

Painkillers are products that address existing needs/pain points. Companies selling painkillers harvest customer demand; the prospects are already searching for someone to fix their problem and take their money.

Vitamins on the other hand don’t really address an immediately apparent need.

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Peer-to-Peer Power Tools Rental Website Launched by Former Aerospace Engineer Priya Sheth

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By Priya Sheth (Founder, Be Scrappy) It’s been exactly a year since I decided to quit my job as an aerospace engineer in Los Angeles and moved to San Francisco to become an interaction designer. The move and transition didn’t come easy, but I was given a jump-start into entrepreneurship via the Founder Labs program.

Being a designer on a Founder Labs team made me realize that I want to build my own company. This past year has been an amazing journey. I’ve realized how a firm vision, hard work and determination can push you to places you thought you could never go.

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What Do Women Really Need to Succeed?

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By Melissa Fudor (Program Manager, Women in Wireless) I’ve been working with Women in Wireless for two very eye-opening and inspiring months.

At networking events, whenever I introduce myself to men, I brace myself for the usual joke, “well I’m not a women in wireless, but I am a male in mobile!”

Why do women need a group like Women in Wireless and men don’t? In this New York Times article on Sheryl Sandberg, the answer may lie in women's relationships:

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Hamptons Hackathon for Humanity Produces Game on Human Trafficking to Raise Awareness

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By Deborah Jackson (Founder & CEO, JumpThru) The Hamptons Hackathon for Humanity, or #GDIHHH on Twitter, was not your typical hackathon. The location was unique —- in South Hampton, New York two miles from the Atlantic Ocean. The food was better -— instead of pizza we dined on fresh fish, marinated skirt steak and fresh local peach pie.

The participants were all female, except for one awesome male programmer. We also had a full range of ages from a recent high school graduate to women who have had multiple careers. I was in the latter group, having been an investment banker

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Startup Quote: Leah Culver on Building an MVP (Lean Startup)

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"Learn not to add too many features right away, and get the core idea built and tested."-- Leah Culver (Co-Founder & CEO, Convore)

Leah Culver is a Django developer and serial entrepreneur in San Francisco. Her first venture Pownce was acquired in 2008 by Six Apart. Currently, she is now working on her second startup Convore, which she incubated in Y Combinator earlier this year.

She is on the frontpage of StartupQuote today!

Leah shares her startup lessons learned from Pownce and Convore.

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My First (And Not Last) Time at iOSDevCamp 2011

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By Sophia Perl (Producer, PicPredict) A fellow iOS developer buddy of mine told me about iOSDevCamp, so I decided to register and check it out. The hackathon follows a similar format of a Startup Weekend:

  • Friday night –- networking, idea pitches, some teams form.
  • Saturday -– teams done forming, hack hack hack.
  • Sunday -- hack, submit, present your hack.

The big difference between iOSDevCamp and Startup Weekend is that iOSDevCamp focuses on progressing the iOS

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Huffington Post Lists Top 27 Women in Tech to Follow on Twitter

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Yesterday on the Huffington Post, this time the readers picked "27 Women in Tech You Need to Follow on Twitter."

These names are a response to the previous list of best women in tech to follow on Twitter that was posted by the Huffington Post a few days ago.

Here is the list of top women, chosen by the readers:

#1 -- Padmasree Warrior is the chief technology

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Social Enterprise Empowers Women in Distressed Nations

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By Siiri Morley (Founding Partner, Prosperity Candle) Prosperity Candle has a vision so big and so ambitious that we’ve encountered many naysayers along the way. That's to be expected in our line of work. Our team speaks about a million points of light -– millions of candles lighting up the world and empowering thousands of women in some of the toughest parts of the world, like Iraq, Rwanda, Haiti, Afghanistan, Burma and Sudan.

Empowerment of women in these countries attracts people, but once they would hear that we planned to do this as a for-profit social venture, interest often began to wane.

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