Uncategorized

article placeholder

Fuel Economics: 10 Tips For Being The Flip, Not The Flop

Editor

At almost $4.00/gallon, passion, performance and efficiency are key. By Adriana Galue (Co-Founder, Mint Consulting)

I have the good fortune of living in Boulder, Colorado - home of TechStars.

For those not familiar with it, TechStars is the largest US accelerator focusing on technology companies. They fund an average of 50 companies per year. Each selected company receives $100K of seed money in exchange of common stock. I like the fact that they actually take common and not preferred stock. The TechStars model has been replicated in several other cities in the U.S. In addition, they just launched

... Read More...
Uncategorized0 min read
article placeholder

Roundup: An Obsession Over Startups

Editor

A goldmine of presentations, articles, and books on lean startup concepts, business models... By Frances Advincula (Former Platform Development Intern, Accenture Software)

In the last few weeks, I have become obsessed with startups. So I thought, hey, even though I can’t start one, I could still very well post about it. So here I go:

  1. Here is a roundup (within a roundup! yay!) on startup culture and development by Foursquare’s Head of Talent. The best part is that the articles she listed have conflicting ideas, so you get to really *think* about what you should or shouldn’t do.
  2. Evan Williams, co-founder of Pyra Labs and Twitter, has a post on the rules for a web startup. It’s an insightful... Read More...
Uncategorized0 min read
article placeholder

Compliments That Kill Career Advancement

Editor

Ingrained stereotypes need to be recognized in order to see progress. By Leah Eichler (Contributing Writer, Femme-O-Nomics)

Close your eyes and quickly think of a visionary business leader. Is your example male or female?

At risk of annoying friends and acquaintances, this question serves to illustrate that despite our best intentions, many associate specific business traits with either men or women.

These generalized attributes may sound good at the onset. After all, being viewed as “collaborative” or “good at developing relationships” allows many of us to efficiently complete our tasks

... Read More...
Uncategorized0 min read
article placeholder

Partner Event: Brandland, A New Themepark (April 26 In SF)

Editor

Themeparks, cruise ships, Las Vegas – they’re all successful for one reason: continuity. Come to Brandland, A New Themepark (April 26, 2012 in San Francisco) featuring Ayesha Mathews-Wadhwa, Sally Thornton and Michael Moon in a discussion on love, brand, vision and roller coasters. Oh and did we mention ice cream cupcakes?

We’ll dig deeper into the meaning of themes for your tech brand and why continuity is the key.

Women 2.0 members save 30% on tickets when you register here. Meet other founders, marketing managers and brand sherpas over amusement park inspired snacks and libations.

... Read More...
Uncategorized0 min read
article placeholder

Partner Event: MLOVE ConFestival (April 24-26 in Monterey, CA)

Editor

Passion. Inspiration. Future of Mobile. The MLOVE ConFestival USA brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and international thought leaders.

The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better.

Women 2.0 members save 20% with discount code "MLOVE12-Media-xnbg2j4" when you register here.

... Read More...
Uncategorized0 min read
article placeholder

What’s The Deal? The Technology Of Mobile Couponing

Editor

QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)

Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is $500 million more than in 2010. With smartphones now outselling PCs, brands are beginning to invest in discount strategies using mobile commerce.

Google’s “The Mobile Movement: Understanding Smartphone Users” study indicates that mobile users are more motivated to take same-day action than average consumers.

As such, mobile discounting is a viable way for brands to engage consumers already primed to buy. These consumer trends

... Read More...
Uncategorized0 min read
article placeholder

Win A Ticket To Lean Startup Machine (April 20-22 In San Diego)

Editor

The Lean Startup Machine (April 20-22, 2012 in San Diego, CA) is a workshop where attendees use customer development and lean startup principles to validate an idea for a new product or service. Think you've got the next big idea? Come to the Lean Startup Machine workshop and test it out! Bring your team, or come alone and new teams will form on Friday night.

We have one (1) FREE ticket to Lean Startup Machine to raffle away! Leave a comment below with why YOU deserve the ticket, and we'll pick one winner by MIDNIGHT on April 15, 2012.

... Read More...
Uncategorized0 min read
article placeholder

Inside The Minds Of The Next Generation Of Women In Tech! (Video)

Editor

If the world were a laboratory and technology were a drug... By Julie Wong (Director, Music Around the World!)

The National Center for Women and Information Technology (NCWIT) just kicked off public voting now through April 16 for their first “Aspirations in Computing” Teen Video Challenge.

The thought-provoking video “If the World were a Laboratory and Technology were a Drug...” uses metaphor to reflect on the power of technology and the necessity for women to be creators, not just consumers, in the brave new virtual world we are now entering. Eye-opening statistics on the number of women and women of color represented in tech fields!

... Read More...
Uncategorized0 min read
article placeholder

Behind The Scenes: “IsThereAGiantsGameToday.com”

Editor

Will your CalTrain be full of drunk people? Yep. Now live - IsThereAGiantsGameToday.com By Laura Forrest (Marketing Manager, Mozilla)

After Instagram was acquired by Facebook this week, I realized it was time to go full hilt; to unleash my coding genius once again upon the world and make something that would make the world a better place.

Single serving sites have always been a fascination of mine. You know - the ones that only do one thing really well in the best cases with a twist of humor involved?

Take Mat Honan's clever "Barack Obama is your new bicycle" and "Should I be worried about swine flu?"

... Read More...
Uncategorized0 min read
article placeholder

Silicon Valley Needs Femgineers (she++)

Editor

The co-chairs of she++ speak up about the first women in tech conference at Stanford. By Ayna Agarwal & Ellora Israni (Co-Chairs, she++ Conference at Stanford University)

This Monday, the world’s largest social media giant made its most expensive acquisition in history when it purchased a 13-person startup - a startup that makes exactly $0 in sustainable revenue - for $1 billion. Doing the math, Facebook valued each of those 13 individuals at a mere $77 million, or each of Instagram’s 17 filters (yeah, we counted) at a hefty $59 million.

We are clearly in the midst of another tech bubble. And it would be difficult to argue that good old Facebook hasn’t been a major impetus for this growth. It’s the number one most visited website

... Read More...
Uncategorized0 min read
article placeholder

On Pitching And Practicing 100 Times – And Winning The Pitch!

Editor

Partnering with other entrepreneurs enables you to implement at a faster adoption rate. By Taylor Louie (Co-Founder & COO, Skillville Games)

March is my favorite month. In addition to housing one of the best holidays of the year (my birthday), it’s also Women’s History Month. As soon as I saw that Pitch Mixer, a new pitching and feedback-focused monthly entrepreneurial gathering, was putting on a women-only pitch session (with an allfemale judging panel to boot), I immediately dropped my name in the hat.

Now, I wouldn’t call myself a seasoned presenter, by any means, but I attend pitch sessions regularly, and am frequently giving pitches to potential investors for my company, Skillville Games.

... Read More...
Uncategorized0 min read
article placeholder

Imposter Syndrome And How To Beat It: Cisco Co-Founder Sandy Lerner And Barbara Tuchman

Editor

Learn from Cisco co-founder Sandy Lerner and author Barbara Tuchman. By Larry Chiang (CEO, Duck9 & Stanford University EIR)

Mis-representation is something that many truly academically qualified people fear.

I found out that that this is called the Imposter Syndrome pattern.

When we as incredibly talented, academically book-smart women enter entrepreneurship, imposter syndrome pitfalls are everywhere.

-1- That Red Sports Blazer Isn't Me

... Read More...
Uncategorized0 min read
article placeholder

Lilly Ledbetter, Equal Pay For Women And Toyo Tires

Editor

The Lilly Ledbetter Fair Pay Act signed by Obama in January 2009 expanded worker rights. By Connie Guglielmo & Kimberly Weisul (Editors, One Thing New)

After working 19 years as a supervisor at a Goodyear tire factory in Gadsden, Alabama, Lilly Ledbetter received an anonymous note telling her she was being paid much less than her male co-workers. She made $3,727 a month; the lowest-paid man in that same position was making $4,286.

Ledbetter went to court and won. But Goodyear appealed, and the Supreme Court ruled against Ledbetter, saying she would have had to file suit within 180 days of first being discriminated against - even though, for years, Ledbetter had no idea her pay was less than that of the men around her.

... Read More...
Uncategorized0 min read