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From High Heels To Bootstraps: Starting Up Froomz

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I only wonder why it took me so long to step out of the corporate world. By Yan Heim (Co-Founder & CEO, Froomz)

Launching Froomz hasn’t been an easy journey. In early 2011, I left behind a well-compensated senior management position with one of the largest telecom companies to pursue a dream.

Trading my high heels for bootstraps was a difficult decision, given the economic downturn and the fact that the job provided me with flexible hours while I was telecommuting most of the time.

Inertia tends to pull you back into the comfort zone. The choice became obvious when I started feeling fatigue from juggling my day job and night job with Froomz.

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Redefining Success: The Disillusionment Of An Entrepreneur

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This article has been syndicated from TechCrunch. By Prerna Gupta (Co-Founder & CEO, Khush)

When I became an entrepreneur at the age of 23, I began in earnest, as do all entrepreneurs, chasing a dream. My dream was clear. I would build a consumer technology company that reached 10 million people and sell the company for millions of dollars, before the age of 30. Then, as the dream went, I would retire to an oceanfront house on a warm Pacific beach and learn how to surf.

I recently had the fortune of celebrating a year in which I saw that lofty goal fulfilled. My company’s iPhone apps had over 10 million downloads, and a competitor paid a large sum of money to acquire what we had built, just a week before my 30th birthday.

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How To Take Advantage Of HTML5 Trends & Tools

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Improvements, controversies and news related to HTML5. By Cherr Aira (Writer, Silicon Angle)

HTML5 is already making its mark on today’s internet era by overcoming the limitations of its Flash and HMTL predecessors. The unification of HTML and XHTML syntax and the introduction of application programming interfaces (APIs) are good examples. HTML5 also simplified multimedia and graphical content management without having to rely on proprietary plugins and APIs. Simply put, the videos and photo apps that we enjoy using today are predominantly being supported by this platform.

Created by Opera Software, HTML has been a core technology of the internet. The 5th revision, or HTML5, has made

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Kate Aronowitz, Facebook’s Design Director, On Crafting A Design-Led Organization

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When the founder is still there, the mission is still extremely present. By E.B. Boyd (Silicon Valley Reporter, Fast Company)

When Facebook first reached out to Kate Aronowitz in late 2008, the then-head of LinkedIn’s design team was pretty sure she didn’t want to move over to the social network. She was a new mom. Crazy startup hours were not part of her plan.

A conversation with Facebook VP of product Chris Cox, however, changed her mind. “We’d both just seen the movie Helvetica,” Aronowitz tells me when I go down to Facebook headquarters to meet her. Helvetica is a “beautiful, timeless, perfectly designed” font that’s everywhere and yet that most people don’t

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Understanding The Value Of Alliances For Entrepreneurs And Businesswomen

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An alliance is different than a friendship in the workplace. By Joanna Lord (Director of Customer Acquisition & Retention, SEOmoz)

Over the years I’ve worked with a number of brilliant women. I’ve been fortunate to learn from them and absorb their knowledge. However, I wasn’t that good at this earlier in my career. I think back to my past jobs, and the women that I worked with, and wish I had taken the time to learn more from them.

So what went wrong? Ambition sometimes. Competitiveness others. The truth of it is early in my career I was too concerned with taking a stand on my own two feet to truly appreciate the value of someone else’s. Guess where that got me? Nowhere really. Standing alone with my own opinions... no closer to a compromise...

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Life, Art & Business: Argentine Artist Nadine Baurin Finds Balance

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Argentine artist Nadine Baurin finds her balance as a Hispanic businesswoman. By Dave Howard (Mentor, Latin Business Today)

Creativity rarely goes hand-in-hand with her Hispanic business acumen. Business doesn’t interest many artists, as they would be the first to admit. But when Nadine Baurin decided 10 years ago that she wanted to do what she loved most - paint full-time - she knew she needed to be able to support herself.

To subsidize her painting, Baurin developed a Web site that allows artists to manage their creative portfolios at any time, from anywhere in the world. It also provides an online place where gallery owners can see artists’ work.

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Female Founders To Watch: Triple Bottom Line Business Entrepreneurs

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This week, we look to some leading ladies in social entrepreneurship. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Happy Arbor Day - the day where children plant trees ceremoniously around the country. Today at Women 2.0, we look to Arbor Day as a reminder to look broader at business and innovation.

The double bottom line is a business term used in socially responsible business. Upping the ante, the triple bottom line adds a third component - an awareness and responsibility for the environmental impact as well.

Here are some triple bottom line women entrepreneurs that crossed our radar - let us know

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Partner Event: O’Reilly Fluent Conf (May 29-31 In San Francisco)

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Master the Web's most important technologies and explore the changing worlds of JavaScript and HTML5. At O’Reilly Fluent Conference in San Francisco May 29-31, 2012, you’ll make sense of the vast explosion of JavaScript and related technologies and take away practical skills you can apply immediately. Fluent gives developers working with JavaScript a place to gather and learn from each other. Be immersed in JavaScript and see the best of JavaScript, HTML5, and Web technologies.

Women 2.0 members save 20% with discount code "WMN20" so register here for your ticket to Fluent.

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Interview w/ Sarah Gray, Developer Of Should I Leave My Boyfriend

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The app tracks your feelings over a two-week period, graphing a quantification of what you should do. By Amy-Willard Cross (Editor, Vitamin W)

If you were wondering about keeping or tossing your boyfriend, Sarah Gray has just the app for you.

Should I Break Up With My Boyfriend is a 99 cent solution to that question. Forget quizzes or boring your friends, this app tracks your feelings over a two-week period. The result is graph which quantifies what you should do — and adds a bit of custom advice. And it’s just the first of her mobile offerings.

Gray developed the original version of the app because

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Social Media: 13 Ways To Engage your Audience

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Bathrooms are good places for customer engagement. QR code placement on bathroom door, maybe? By Adriana Galue (Co-Founder, Mint Consulting)

For those of us who spend most of our modern lives in front of a computer following trends, it has become very clear that social media has created a tremendous opportunity for brands to engage directly with customers. Depending on the budget, brands are now able to follow their customer base to the extent of understanding what motivates, interests and engages an individual.

When limiting budget is a concern, how do you increase

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