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A Successful Husband-Wife Team: Moonfruit Co-Founders Wendy Tan White And Joe White (Interview)

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Wendy Tan White: "We seeded the company with our own money. I put in $50,000 to start with." By Sramana Mitra (Founder, One Million By One Million)

Wendy Tan White is the CEO of Moonfruit, a company she co-founded with Eirik Pettersen and Joe White.

Moonfruit is an on-demand website development platform that allows anyone to develop a website for any purpose in a matter of minutes.

Prior to Moonfruit, Wendy worked at Arthur Andersen as an IT consultant and helped establish Egg. Joe worked as a website developer while finishing college and completed projects for clients such as Disney and Egg.

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How We Hire: Interviewing, Contracting The First Startup Employees

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A week-long contract with a potential employee is enough time to assess whether you want to hire. By Elizabeth Yin (Co-Founder, LaunchBit)

Making our first full-time hire was really nerve-wracking.

Finding someone really sharp AND would fit in super well was going to be a challenge. So for full-time candidates, we've adopted what companies like Pulse and Hubspot do. We work with potential candidates on a contract basis first before extending a full-time offer.

Having done this a few times now, I *love* their method.

Our process from start to finish is pretty simple. First, we screen resumes and interview people. If we find someone

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Eco-Friendly Flash Sales Site LovingEco Acquired By JP Selects

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LovingEco acquired by JP Selects to further their mission of eco-friendly product discovery. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Congratulations to co-founders Justine Lassoff and Melinda Moore - their startup LovingEco was acquired by JP Selects, the largest digital platform for sustainable brands and products, for a reported $1M.

By joining forces, the team at LovingEco expands their mission of helping people discover the best eco-friendly products to protect and create a more sustainable planet. LovingEco had raised a seed round from angel investors in April 2012.

Women 2.0 talks to CEO Justine Lassoff about starting

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5 Ridiculous Myths About Women In Technology

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YEC Women dispell myths about women in technology, entrepreneurship and business. By Natalie MacNeil (Co-Founder, YEC Women)

The following answers are provided by YEC Women. Co-Founded by Natalie MacNeil and Scott Gerber, YEC Women is an initiative of the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs. Women entrepreneurs from YEC answer the question:

What are the most ridiculous myths you hear about women in technology?

#1 - We Have to Focus on Fashion

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Women Entrepreneurs Not Being All They Can Be

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Women lag behind their male counterparts in using online marketing to generate ROI. By Geri Stengel (Founder, Ventureneer)

Women entrepreneurs, take note: As a group, you are dragging your feet when it comes to using and building your confidence in online marketing. It’s a good bet that your foot-dragging is a drag on your revenue as well.

The conclusion comes from Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing, a survey conducted by Ventureneer (my company) and Message Medium. Among the findings: the sad fact that women are lagging behind their male counterparts in using online marketing and generating a return on their investment.

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Bring Your Own Device (BYOD) To Work – Should We Go There?

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The BYOD phenomenon has been slowly but surely gaining momentum since 2008. By Farida Bambot (Health IT & Electronic Health Records Consultant, Self)

Technology-savvy consumers are clamoring for the convenience of the “coolest” mobility devices in the workplace.

Employers, on the other hand, find themselves struggling to keep up with the pace of device innovation or change entrenched deployments. In addition, the logistics and costs associated with procuring the latest tablet or smart phone for the workforce often impact the adoption of new technologies into the workplace.

In the midst of this tension, allowing employees to bring their own devices to work may appear as a solution for both the budget-challenged employer and the frustrated employee.

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How To Get Hired Doing What You Actually Love

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Sharing brilliance to be better young entrepreneurs. By Kelly Azevedo (Contributing Blogger, Young Entrepreneurs Council)

A recent Pew study reveals what many of us have already observed: re-employed workers — those who lose their jobs and are then hired elsewhere — are more likely to consider themselves overqualified for what becomes their current position and are less likely to get a sense of identify from their work. In other words, they end up at jobs they don’t really want.

Whether you’ve lost your job and are looking to be the exception to this rule, or you’d like to trade your current position for one that better matches your qualifications, here are three strategies to help you receive an offer for the job that you actually want:

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5 Tips For Bootstrapping Your Startup

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Bootstrapping means managing your time as closely as your money. Here's how to do it. By Ellie Cachette (Founder & CEO, ConsumerBell)

While venture-backed tech startups seem to get all the press, there are many, many ways to start your company.

Some entrepreneurs do it while hanging onto their day job full-time.

Some use the money they’ve saved to give themselves a defined runway (i.e., I get six months to accomplish these three things, otherwise, I move on).

Others seem to rely exclusively on hustle and luck. Here’s what I’ve learned about one of the less glamorous forms of funding:

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VC Ben Horowitz: “The Future Of Humankind Is Dependent On Technovation Girls” (The Girl Effect)

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What's going to happen if software eats the world and all the programmers are boys? By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Venture capitalist Ben Horowitz talks about the importance of women in technology during a Technovation Challenge pitch event, the culminating National Technovation Pitch Night happening this Thursday night in Santa Clara.

The program inspires high school girls to be inventors, builders and entrepreneurs. Over a 10 week course, they develop a phone app and pitch their business plans to a panel of VCs and industry experts.

Starting at minute 7 of the Ben Horowitz Keynote: The future of humankind is dependent on Technovation girls:

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Women CEOs Share 4 Secrets To Fast Growth

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Supercharged growth is all in your mind. Changing your mindset can change your growth potential. By Geri Stengel (Founder, Ventureneer)

If you want to be a winner, watch the moves of big winners.

To find winning women entrepreneurs, a good place to start is Ernst & Young's Entrepreneurial Winning Women. These women entrepreneurs had already reached the $1 million revenue mark and had the potential to ratchet that up even further.

Revenues of the participating companies have grown almost 50% each year on average, with a corresponding average annual job growth rate of more than 25%, according to

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3 Keys To Financial Success For The Female Entrepreneur

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A good saving and investing plan will scale like a startup. By Hilary Martin (Certified Financial Planner, Family Wealth Consulting Group)

My philosophy is simple, but ground breaking - you can dramatically improve your financial situation through consistent application of healthy practices.

Add these key concepts to an informed collection of personal finance best practices, and you’re definitely on your way to achieving financial freedom!

1. You’re not just starting a company, you’re already running one.

What I’m suggesting here is a powerful mindset shift

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From Conception To Launch – Whoa, What A Journey!

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Early-stage startup founder shares learnings as she reflects on what it took to finally ship it out. By Chitra Rakesh (Founder, Chitsie)

It took me over a year, some patience and a lot of conviction to bring my website, Chitsie, to life. Yes, you may consider that insane in a land where startups are churned out over weekends. I do agree that is “forever time” in startup dictionary.

But if you’re looking to go live with clients and advisors; if you’re not an ex-Google employee or through an incubator program; if you’re not from Stanford; and if you haven’t even attended school in this part of the world – it is freaking hard. It was, for me!

And if I could do it, so can you.

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Facebook, Under Fire For Lack Of Female Directors On The Board, Maybe Needs A List

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There are plenty of options for adding women directors to Facebook's board. By Connie Guglielmo (Contributing Writer, Forbes)

Facebook, preparing an initial public offering that could value the social network as high as $100 billion, has plenty of options for adding women directors to its board, say women tech executives who have offered up candidates CEO Mark Zuckerberg might consider.

At the top of the list: Sheryl Sandberg, Facebook’s own chief operating officer. Facebook, which filed for its IPO in February, has since been criticized by activist groups and shareholders for the lack of diversity on its board - most notably, the lack of a single women among its all male, all white directors.

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