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Work/Life Balance: You, Me And My BlackBerry Makes Three

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We need to commend women who feel personally and professionally satisfied by their choices. By Leah Eichler (Founder, Femme-O-Nomics)

Early in the summer, I received an opportunity to move to San Francisco for three months. Thinking that it would be a great professional move, I spent a week working out an elaborate scheme, where the kids moved back and forth between my spouse and I since his work obligations prohibited him from joining me full-time.

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More Women In Advertising Will Make The World A Better Place

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Women hold the purse strings, but don't control advertising. By Kat Gordon (Founder, Maternal Instinct)

I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: "I control 85% of the power – of a multi-trillion dollar market – yet am 97% un-represented in its making." Lunacy!

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Partner Event: Minimum Viable Startup (October 10 In Palo Alto)

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Generate your business model hypothesis and validate. The Minimum Viable Startup (MVS) on October 10, 2012 in Palo Alto is a custom all-day event to help entrepreneurs take the leap from viable product to viable startup and, along the way, avoid the most common mistakes made by entrepreneurs, which invariably leads to the same result - less upside for the founders on exit.

Women 2.0 members save 50% with discount code "W20oct" when you register here.

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Sherpaa Co-Founder And COO Cheryl Swirnow Joins Speaker Lineup For Women 2.0 PITCH Conference In November

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PITCH Conference on November 14, 2012 features a full day of speakers including Sherpaa co-founder Cheryl Swirnow. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

We are excited to announce Cheryl Swirnow, co-founder and Chief Operating Officer at Sherpaa as a speaker at Women 2.0's first PITCH Conference in New York City on November 14, 2012.

Sherpaa provides 24/7 email and phone access to NYC-based doctors. Her co-founder is Brooklyn-based Jay Parkinson, who

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“Fake It ‘Till You Make It” And More Golden Nuggets From Programming Gurus

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"...if you have a humble eagerness to learn something from everybody, your learning opportunities will be unlimited." By Frances Advincula (Software Engineer, Accenture)

In my last article, I wrote about lessons I learned as a young woman in my first engineering job fresh from undergrad.

I thought this week, why not write about things I learned from the exact opposite of that — golden nuggets from programmer friends who have been in the industry for a while.

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Female Founders To Watch Creating Noteworthy iPhone Apps

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Meet 5 women who created amazing apps for the Apple app store. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

As Leah Busque reminds us, you can skip the line at the Apple store by using her TaskRabbit iPhone app to summon a TaskRabbit to stand in line for your new iPhone 5.

Here at Women 2.0, we thought about the variety of ways women have successfully built on Apple's success over the years, from creating viral games and useful apps

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Songkick Chief Product Officer And Co-Founder Michelle You Joins Speaker Lineup For Women 2.0 PITCH Conference In November

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PITCH Conference on November 14, 2012 features a full day of speakers including Songkick co-founder Michelle You. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

We've two months away from Women 2.0's first PITCH Conference in New York City featuring speakers including Michelle You, co-founder and Chief Product Officer at Songkick.

Since launching in 2007 as a Y Combinator company, Songkick has gone on to raise rounds of venture funding, most recently from Sequoia Capital and is second only to Ticketmaster.

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Tech Talk Thursday: What Is Twitter Bootstrap?

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A collection of CSS, JavaScript, and image files that help you to quickly build great looking web applications. By Adda Birnir (Co-Founder, Balance Media & Skillcrush)

Twitter Bootstrap is a collection of CSS, JavaScript and image files that help you to quickly build great looking web applications.

You might remember from our HTML Week that a boilerplate is a collection of code files that take care of all the pesky required stuff and allow you to focus on the features and functionality

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Don’t Presume It’s No Without Asking

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Successful women presume that the answer will be yes. By Rania Anderson (Co-Founder, Women's Capital Connection)

Sheryl Sandberg, the COO of Facebook, coined the phrase “Don’t leave before you leave” to describe how women sometimes self-sabotage their own career advancement by taking themselves out of consideration for new job or promotion opportunities because they are considering having a baby.

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Help Fund Seeds, A Microlending Game Benefiting Women Entrepreneurs In Nairobi

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Seeds is raising funds to make "Farmville meets Kiva" a reality. By Rachel Cook (Founder & CEO, Seeds)

Spending a night in a Nairobi prison helped me understand Kenya’s need for microlending better than ever.

While sitting inside a cab doing nothing at all illegal, an American friend and I were overtaken by four armed men in plainclothes at gunpoint, two of whom then told us to get back in the car and drove us away. We thought we were being kidnapped, but the men turned out

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This Is What An Angel Investor Looks Like – Conor Barnes

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Women 2.0 profiles women angel investors in our weekly "This Is What An Angel Investor Looks Like" series. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

A graduate student at Rutgers, Conor Barnes is a busy woman. She recently added the titles of Pipeline Angel investor Philantech board member to her roster. As she says, "angel investing offers a way to provide money and support to companies that may not be able to connect with other funding sources".

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Astia Accelerator Program To Add Fund, Angel Network In 2013

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Women entrepreneur mentorship network Astia to form a Fund and Angel Network in early 2013. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

In a message from CEO Sharon Vosmek this morning, we learned that high-growth woman entrepreneur accelerator program Astia will be adding capital to their existing programming in early 2013.

The additions will be an Astia Fund, a fund used to invest in "best-of-breed" companies from the Astia program, and

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Helping Luck Find You

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The great thing about being the CEO of my company is that I can define the CEO role any way I want. By Miki Johnson (Co-Founder, Parsecco)

Lucky. That’s the word we use more than any other when describing how our Parsecco team came together.

Jackson and I were lucky to be put on a panel together in late 2011. We were lucky to have called Peter during the two weeks he happened to be between jobs. We were lucky to meet Waylon

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