Generate your business model hypothesis and validate.
The Minimum Viable Startup (MVS) on October 10, 2012 in Palo Alto is a custom all-day event to help entrepreneurs take the leap from viable product to viable startup and, along the way, avoid the most common mistakes made by entrepreneurs, which invariably leads to the same result – less upside for the founders on exit.

Women 2.0 members save 50% with discount code “W20oct” when you register here.

With the MVS methodology, the presenters (Roger Rappoport of Procopio, Brant Cooper (author of The Lean Entrepreneur) and Johnny Chan of eBoost Consulting, will cover the four distinct milestones to help get your startup on the road to success, including how to:

  • Generate your business model hypothesis
  • Validate your business model
  • Execute an effective beta launch
  • Test and scale your business model

As an integral part of these milestones, entrepreneurs need to develop and execute the right funding strategy, appropriate to each stage of a company’s development, navigate around legal, fund raising and other issues, to avoid the most common pitfalls made by entrepreneurs, which can make a significant difference as to whether or not a company is fundable, the sources and types of capital that will be attracted, who controls the company, the economic impact on founders upon exit, and a company’s likelihood of success.

This full-day workshop is an intensive, immersive and experiential event. Using examples drawn from their own experience at developing startups, Brant, Roger and Johnny simplify the complexity of taking an idea from product to startup, and navigating the obstacles along the road. At the end of the workshop, you will have new insight into how to set a startup on a path for success.

Rather than abstract principles, you will have a significantly greater understanding of what you may not already know, and the practical tools to help make well informed decisions in real-time, with respect to those issues of greatest importance to startup entrepreneurs. You will not only learn where the obstacles are along the path to success, but will also learn more about how to navigate the course and ultimately win the race.

In Minimum Viable Startup, you will learn how to:

Generate your business model hypotheses:

  • Segment your market
    Discover what a “value stream” is, why it’s important, and how to develop yours
  • Validate your business model
  • Test your business model using Lean Startup principles

Execute an effective beta launch:

  • Identify critical success factors
  • Get traction with a shoestring budget

Test and scale your business model:

  • Assess which levers of scale you should pull
  • Determine the proper customer acquisition channels
  • Model what scale looks like with the proper levers and customer acquisition channels at play

Deal with common startup issues:

  • Understand and resolve general issues, including choices in entity selection, establishing an appropriate capitalization table, including how much stock to set aside for employees, consultants, board and advisory board members and the perils of Section 409A
  • Understand and resolve Founders’ issues, including amount and allocation of founders’ stock (including Series FF Preferred Stock), vesting, assignment of intellectual property, employment/consulting agreements and more

Develop and execute the right funding strategy at each stage:

  • Understand the differences between seed, angel and venture capital funding, and the appropriate funding instruments to sell in each round, and the pros and cons of selling equity, convertible debt, and venture debt
  • Select and gain access to the right funding partner
  • Doing the right things to increase the pre-money value of the company

Who should attend:

  • Founders, CEOs, and managers who have a great idea, or who are already involved with, or looking to start, a company.

What you will receive:

  • Light breakfast and lunch
  • A pre-order of The Lean Entrepreneur (retail $25)
  • The Entrepreneur’s Guide to Customer Development eBook
  • Substantial handout materials from Roger and Johnny

For more info and to register for Minimum Viable Startup, click here.

Women 2.0 members save 50% with discount code “W20oct” when you register here.