Women In Business Challenge Finalist: SasaAfrica’s Ella Peinovich
Using a simple mobile phone, SasaAfrica allows craftswomen to create an online storefront able to facilitate credit card purchases, which is then transferred into mobile money, and sent directly to the vendors. By Joëlle Payet (Marketing & Communications, BiD Network)
Co-founded by MIT graduate Ella Peinovich, SasaAfrica is a revolutionary e-commerce platform that aims to empower and enrich female entrepreneurs in emerging economies through allowing them access to an online global marketplace.
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