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How To Get Tweeted By Dave McClure

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By Alicia Liu (Participant, Founder Labs) It all went down exactly a week before demo day.

4:00pm: our team was getting ready to present our progress taking part in Founder Labs to Dave McClure, of 500 Startups, and John Malloy, of Blue Run Ventures. We were 4 weeks in, with only 1 more week to go before final demo day before an audience of investors and advisors, and we were scrambling.

We had been exploring various ideas, everything from point-of-sale systems to social enterprise, and weren’t making much

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The Story Behind Third Door (Co-Working in London)

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By Shazia Mustafa (Co-Founder & Director, Third Door) Third Door has been lucky with the amount of press coverage we have had since we launched the business back in May 2010. We have been covered by BBC Radio London Breakfast show, BBC London News, The Guardian (twice!), FT, Nursery World (three times), won a few awards along the way (best Start Up, best local business by Lloyds TSB, Smarta 100 2011 winner...).

It's been great and really helped us stamp ourselves as the first in the UK to enter the area of merging a workspace for the self-employed/home workers with a flexible onsite nursery.

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Women Wired to Be Better Entrepreneurs

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By Robert Jordan (Author, "How They Did It: Billion Dollar Insights from the Heart of America") "It's really important to get the word out to a woman that she has the resources and capabilities that almost genetically make her superior to be a CEO." That's what Bonnie Baskin, founder of ViroMed and AppTec Labs, told me when we recently sat down to talk about her inspiring story. (View the video interview.)

Be Flexible

Interestingly, the rigidity Bonnie Baskin faced as an employee became the antithesis of her own highly successful management style. "You have to have flexibility" as a CEO, Bonnie

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Why You Should Build Your Own “CEO Club” (Networking)

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By Sonia Sahney Nagar (Co-Founder & CEO, Smarketplaces) I can’t take credit for this idea, but I think it’s fantastic. I recently attended Arianna Huffington and Donna Karan’s WIE conference in New York (Women Inspiration Enterprise). My startup, Smarketplaces, was invited to participate in a pitch event that happened at the end of day one, and I decided to show up early (very early) to catch the full day of speakers. It was definitely worth the Sunday morning early-wake-up, the conference brought together an interesting mix of fashionistas, social enterprisers and politicos (within a span of 2-hours I saw the co-founder of Jimmy Choo and Nancy Pelosi speak).

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Rails Girls: From Helsinki to Singapore, Ruby on Rails for Girls

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By Joash Wee (Writer, E27) With Lady.py concluding last month, Rails Girls brings more knowledge to the local developer community and hopefully will spur more execution of ideas. Join the Rails Girls for a two-day crash-course on October 7-8 in Singapore to the exciting world of building web applications with Ruby on Rails, with an Asian twist.

If you are a female programmer/aspiring programmer (guys may be considered but you will have to bring a female friend who is interested), you can apply for the one-day program here.

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Founding CEO Tereza Nemessanyi of Honestly Now Secures Funding From Golden Seeds, Canrock Ventures

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By Tereza Nemessanyi (Co-Founder & CEO, Honestly Now) Editor's note: Last week, TechCrunch announced Honestly Now raised an undisclosed amount of funding from Golden Seeds and Canrock Ventures. Co-Founder and CEO Tereza Nemessanyi authors a guest blog post special to Women 2.0 about the process.

As I sit down to write this, I’m nervous. Really nervous. Our team is jamming to complete the data migration from 1.0 to 2.0. In 1 hour 7 minutes, the announcement is set to break in the press. It will tell the world, or the part of the world who cares, that Honestly Now has a new product, and got funded.

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Silicon Boro: Tech Talent Toils In Queens (New York)

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By Wilson Dizard (Writer, New York Post) Jalak Jobanputra -- a veteran venture capitalist with cred on both coasts and around the world -- sees immigrants from India as a key ingredient energizing New York City’s tech boom, which she has helped build since the early days of dial-up.

“When you look at what makes strong entrepreneurs, perseverance is a large part of their success. Immigrants often have to persevere in adverse circumstances,” Jobanputra said.

“I think what makes a strong entrepreneur is

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Negotiating the Glass Maze: Women Succeeding in Tech (Video)

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By Ellen Lahr (Director of Communications, Excelsior College) Statistics say up to 56% of women leave the tech fields by mid-career. Why? What factors have led us down this path? More importantly, what can we do to reverse the trend?

These questions Excelsior College (Albany, N.Y.) posed to its eclectic panel of women technologists on September 21 at Negotiating the Glass Maze: Women Achieving Success in Technology, an event co-hosted by the College’s School of Business and Technology as well as the NYS Capital District Chapter of the Society of Women Engineers.

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Want More Female Engineers? How Do You Retain Engineers?

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By Poornima Vijayashanker (Founder & CEO, BizeeBee) Looking back 21 years ago I never would have fathomed I would have become a femgineer. At the age of eight, I had decided I was going to be a lawyer, writer, and professor, because I loved to read, write, and speak. I spent the next 10 years of my life working toward that goal. In elementary and middle school, I wrote short stories. In high school, I joined the debate team, and when it was time for college. I chose Duke because it has a really great law school.

So where did I get off course and decide to become an engineer, pursuing two majors (Electrical Engineering and

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Foodspotting Founder and CEO Alexa Andrzejewski Virtually Only Woman Onstage at Facebook Developer Conference

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In the space recently occupied by TechCrunch Disrupt, Facebook developer and press conference f8 featured a keynote by Facebook CEO Mark Zuckerberg on the new Facebook Timeline.

Foodspotting, founded by Alexa Andrzejewski, was prominently featured in Zuckerberg's keynote onstage at f8.

Salesforce CEO Marc Benioff tweets no less than five times about the lack of women and diversity onstage at f8. Alexa was virtually the only woman onstage

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How Customer Development, Product Management Fit Together

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By Cindy Alvarez (Head of Products and Customer Development, KISSmetrics) “Isn’t customer development just product management?”

“You don’t really need product management if you do customer development right.”

“Customer development is fine for startups with no process, but it doesn’t fit into a mature product management organization.”

I’ve heard all 3 of these, and I think they’re all completely wrong.

Customer development and product management are

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Startup Weekend: Let’s Teach Teachers To Speak Ed Tech

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By Katrina Stevens (Co-Founder, LessonCast) When I went through the pitch process at the Mega Startup Weekend in Mountain View (see article in Fast Company for description of event), I initially felt frustrated. Coming into the weekend, I was hyper-excited about being there because I loved my first experience of Startup Weekend SF EDU.

When pitch after pitch had little to do with teaching, and two pitches advocated horrible pedagogy, I was running a bit hot. I felt like we were facing the same issue as we did before: a real lack of understanding in the tech world of true needs of education.

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A Co-Founder Love Story (My Top 10 List)

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By Bridget Thornton (Co-Founder & CEO, TrackIgnite) OK, so my co-founder and I aren't "in love" but we sure are one hell of a match. The other day I came across a lot of posts on Hacker News from single founders desperate to find their co-founder in time for the Y Combinator applications for winter class.

My co-founder and I chuckled at the desperate pleas that sounded like people desperate to find a husband or wife before it's too late to procreate. A co-founder is just like finding a domestic partner: You. Can't. Push. It. There must be shared interests, common goals and dreams and mutual respect in a marriage

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A Born Dealmaker: Interview with Debbie Landa, Founder and CEO of DealMaker Media

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By Heidi Isern (Contributing Writer, Women 2.0) Some women start companies. Other women run corporations. And then there are women like Debbie Landa, founder of Dealmaker Media who bring them together.

Eager to learn more about the high tech yenta, I met Debbie in her headquarters in the industrial SOMA neighborhood of San Francisco. The Dealmaker Media space resembled a swanky boutique hotel lobby much more than a corporate office.

“It’s great, isn’t it?” she asked, welcoming me inside.

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The Women 2.0 Editorial Staff.