Could Women Be The New Me-Commerce Tipping Point?
By Ashwini Nadkarni (Founder, Appguppy) The hottest disruptive force in e-commerce is me. And you. And her. In fact, tech savvy female consumers are the single most important factor in the new Me-commerce phenomenon – as well as the key market that Me-commerce companies will need to reach in order to achieve success.
This isn’t the first time around the block for Me-commerce, the practice of mass customization of products for consumers.
Dell revolutionized the world of personal computing with the same built-to-order business model several decades ago.
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