Editor, Author at Women 2.0

Bootstrapping Startup Founders: We Have Something For You

Editor7 February 2012

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Bootstrapping your startup? Unemployed or underemployed? Still a student? We understand life has its ups and down.

Women 2.0 is working to keep the PITCH 2012 Conference & Competition affordable to all. You can apply for a deeply discounted ticket for PITCH - we will grant discounts on a need basis over the next week.

So tell your friends, neighbors and colleagues about PITCH and how we are keeping the conference accessible to all.

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Musings Of A VC In New York: Women Entrepreneurs Festival

Editor6 February 2012

By Fred Wilson (Managing Partner, Flatiron Partners & Union Square Ventures) A few weeks ago, I spent the day at NYU ITP at the Women Entrepreneurs Festival. This is a one day event put on by The Gotham Gal and her friend Nancy Hechinger who is on the faculty at NYU ITP.

In its second year, the WE Festival features a day of panels and talks featuring women entrepreneurs. Men can attend and do, but the stage is filled with women all day long. It's a very different experience from the typical startup/tech event and I highly recommend it to anyone who is eager to see more women doing startups.

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Where Are Women Taking Over (And Where Are They Not?)

Editor6 February 2012

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Sheryl Sandberg is the name of the year, heralded the "$1.6 billion woman" by The New York Times over the weekend.

The New York Times piece touts Sandberg's successes but warns that "to some, Ms. Sandberg seems to suggest that women should just work harder while failing to acknowledge that most people haven’t had all the advantages that she’s had", citing Sylvia Ann Hewlett (Director, Gender and Policy Program, Columbia University) as saying:

"I’m a huge fan of her accomplishments
... Read More...

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A Steady Approach To Building A Tech Startup In Silicon Valley

Editor6 February 2012

By Poornima Vijayashanker (Founder & CEO, BizeeBee) A slow and steady approach to startup building… in Silicon Valley? Bah hum bug! We have to go fast! We need to raise capital, build product, acquire thousands of users daily, analyze metrics, recruit… go go go! What if we paused, just for a second, to take a breathe. Would our startup still be around?

Do you remember why you moved here? I do. 300+ days of sunshine and tech! I grew up in Texas and I do Bikram “hot” yoga, so I love the warmth and sunshine. Once I graduated from engineering school I wanted to be in the tech capital

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The .CO Movement: Starting Up At Rana.co, Luxr.co, Tailored.co

Editor6 February 2012

By Lori Anne Wardi (Vice President, .CO) I joined the .CO team way back in 2008, when we were putting together the bid to win the right to launch the .CO domain globally. Our little startup won the right to administer .CO in 2009, beating out industry giants like Verisign, which runs the .com and .net domain extensions. What a great coup! I was passionate about our mission from the very start – and continue to be so to this day.

So what is .CO? Some call it a "domain name" or a "web address," others use more technical terms like "extension", "url" or "TLD". But to a growing community of the world's most creative and

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Startups Pass On Silicon Valley To Find Their Fortunes In New York

Editor6 February 2012

By Ryan Kim (Writer, GigaOm) Though Silicon Valley has lured away plenty of startups, (cough: Facebook), New York is becoming a magnet of its own, attracting companies that want to build their businesses amid the bright lights of the big city. In the last couple months, New York has drawn former San Francisco startup Qwiki, PlaceIQ from Colorado and recent 500 Startups graduate Snapette, which started in Boston before spending the last half year in Silicon Valley.

These are just a few recent transplants but they show how New York increasingly makes sense

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SLO Down Wines: As Innovative As A Woman Entrepreneur

Editor5 February 2012

By Bo Silliman (Managing Partner, SLO Down Wines) SLO Down Wines was founded on the principal belief that differentiating yourself in a market can be a key to success. We knew from the nascent stages of this little venture that people would scoff, laugh, perhaps even look down on us, and we loved it.

Our underdog mentality is something we wear as a weathered badge of honor, and feel as though the recognition we are given is earned, not bestowed. It is these beliefs that align us with the organization Women 2.0. Their continued effort to educate and inform aspiring entrepreneurs through the vast networks

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Rails Web App: Easy Like Sunday Morning

Editor5 February 2012

By Hadiyah Mujhid (Co-Founder, Black Founders) This is a tutorial to on how to create a simple Rails 3.2 web app.

Basic Assumptions:

Ruby 1.9.3, RubyGems, and Rails 3.2 installed. If not, visit rubyonrails.org/download
PostgreSQL is installed. If not, visit postgresql.org/download/
You are familiar with the Ruby programming language. If not, check out tryruby.org, to learn some basics.... Read More...

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New Kauffman, Stanford And Women 2.0 Study On Women Entrepreneurs Seeks Survey Participants

Editor4 February 2012

We are kicking off an exciting study on women in entrepreneurship led by Vivek Wadhwa of Duke/Stanford University and Lesa Mitchell of The Kauffman Foundation, with the support of Women 2.0.Women who are founding CEOs, Presidents, CTOs or lead technologists of tech startups founded between 2002 and 2012 are invited to participate!

By Neesha Bapat (Lead Researcher, “Women in Technology” study, Duke/Stanford University)

The good news is that more women have been entering the startup scene in recent years. But it’s no secret that women are underrepresented in the technology industry.

As board members, executives, entrepreneurs, VCs, and STEM employees – women still remain an underrepresented group. Particularly in the entrepreneurial scene, women are not nearly as active as they could be.

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How I Met Oprah And Launched Just Be Friends

Editor4 February 2012

By Janice Taylor (Founder, Just Be Friends) Two years ago, I was busy being a successful pharmaceutical sales rep - married, raising two little girls. The only thing that has stayed the same since that time is raising my 2 little girls. My marriage was over, my career was over and I was starting, over.

Out of my own desperate situation came the idea for Just Be Friends (JBF), a lifestyle tool for women to meet and be matched with other women for friendship.

When my marriage ended most of the women

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AT&T Interactive Participating At Women 2.0 Founder Friday SF

Editor3 February 2012

By Roger Park (Blog Editor, AT&T Interactive Blog) This week, AT&T Interactive will be a participant and sponsor of Women 2.0’s Founder Friday at the Bluxome Winery in San Francisco. In 2011, we were a sponsor of Women 2.0’s San Francisco session of Founder Labs, which was a great experience. And it’s that entrepreneurial spirit Women 2.0 exemplifies with these events that makes us proud to work with Women 2.0 again this year!

I’m happy to tell you about the YP? Developer Program – our new program that offers app and web developers free access to information on more than 17 million local businesses

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Female Founders To Watch: Chief Product Officers

Editor3 February 2012

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Do you remember when serial tech entrepreneur Caterina Fake graced the cover of Newsweek magazine for founding Flickr?

Women are often identified as consumers of market goods, but seldom recognized for their ability to create products - from consumer goods like Giddy Snacks in Whole Foods stores to venture-funded tech startups like Songkick.

We at Women 2.0 are celebrating product innovators that happen to be women on Valentine's Day - join us for a day of speakers on product innovation.

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Get That First Order – And Get It Right!

Editor3 February 2012

By Amrita Rao (Founder & CEO, TreasureYourArt) So you’ve done everything your entrepreneurship professor at business school taught you to do. You’ve done your numbers, run your models, spent months getting that perfect website up and running, emailed everyone you know (and many you don’t), and in your excitement, you’ve even printed Business Cards with your name, followed by that coveted Founder and CEO title.

But now what? Where is that first order? Why is it taking so long? Have I done something wrong? Should I do more?

Starting your own business has many benefits –

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Friday Roundup: The Numbers (Facebook, Boards & 500 Startups)

Editor3 February 2012

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) This week, we learned the numbers behind Facebook's impending IPO - and that COO Sheryl Sandberg is Facebook's highest paid employee, earning $30.8M last year.

The all-male board of Facebook makes you wonder why a company serving a user base of at least 50% women has no female representation on the board. We told ourselves that women board directors can build value and bring win-win strategies to the table - let's #changetheratio here.

Women make up half the world population, but

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Good Tools Have Verb-Based Interfaces

Editor2 February 2012

By Gina Trapani (Creator, ThinkUp & Todo.txt Apps) I've switched to an iPhone as my primary mobile device because I'm dogfooding my new iOS app. Coming off of three straight years of Android, one of the toughest parts of the transition was losing the applications drawer.

My new iPhone had so many screens of icons, all perfectly aligned in a grid, every one with rounded corners, all equal visual weight, nary a widget in site! I got dizzy swiping across the carousel of apps trying to find the one I needed.

I decided to get all my apps onto 1 or 2 homescreens

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