Editor

6 Quick Tips On Pitching Your Mobile App

Editor17 February 2012

By Roger Park (Blog Editor, AT&T Interactive) So you’ve got a great mobile app. You worked hard on it and now it’s a reality. Congrats! You’ve made it this far but what about the pitch?

You may have a stellar mobile app but not being able to articulate its value or simply explain what it does and why it’s a fresh idea can lead you, well, nowhere.

No need to worry. We can help you prepare your pitch.

What follows are a few tips when pitching your mobile app:

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The Daily Muse Names Five Startups To Watch From PITCH 2012

Editor17 February 2012

By Adrian Granzella Larssen (Writer, The Daily Muse) When Shaherose Charania came to Silicon Valley from Canada a decade ago, she was shocked to find that the start-up scene was overwhelmingly male. So, she turned her awe into action, and co-founded Women 2.0, a network and media company for female entrepreneurs.

Fast forward to today: What started as a “connector network meeting over cheap Trader Joe’s wine” at her co-founder's house has evolved into a massive international organization. Now, Charania has seen and helped over 300 early-stage

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Women Founders’ Valentine’s Day PITCH

Editor16 February 2012

By Chitra Rakesh (Writer, Mountain View Patch) Some of the smartest women in Silicon Valley – and beyond – celebrated women entrepreneurs on Valentine’s Day at the in Mountain View.

Women 2.0, an organization committed to increase the number of female founders of tech startups, held its fifth annual PITCH Conference & Competition on Tuesday, February 14. The turnout far exceeded expectations and the event sold-out with 1000 participants.

The competition received 172 applications from 12

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Do I Belong Here? Sit With Me (Women 2.0 PITCH Conference 2012)

Editor16 February 2012

By Shasta Nelson (Founder & CEO, GirlFriendCircles) Yesterday, I was at a Women 2.0 PITCH Conference geared for female founders of tech startups. The irony isn’t lost on me that a conference where I should feel like I fit in perfectly can still stir up all my little inner critical voices. Fear really isn’t all that rational.

So in the spirit of transparency, I’ll admit I felt out-of-place. Yes, I was a woman. Yes, I have founded a startup company. Yes, it’s doing well and growing. Yes, it’s a business in the space of technology. Yes by all intents-and-purposes I belonged there.

I’ve blogged before about how difficult conferences

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PITCH 2012 Conference: Women Talk About Shipping Products, Not Shopping For Products

Editor16 February 2012

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) On February 14, Caterina Fake delivered the opening keynote at Women 2.0's PITCH Conference stating the need and opportunity to "humanize technology before it dehumanizes us." She underlined that "the Internet is built on a culture of generosity" and fear of missing out, urging the audience to build technology products that bring people together instead of driving them apart:

"Make it human, make it fun, work hard."

Another keynote speaker, ZipCar co-founder Robin Chase emphasized having focus in product development:

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Buyosphere Wins Top Team Prize At Women 2.0 PITCH Conference

Editor15 February 2012

By Tara Hunt (Co-Founder & CEO, Buyosphere) Team Buyosphere had an amazing day at the Women 2.0 PITCH Conference yesterday. We were super honored to be picked out as one of the 9 finalists out of almost 200 applications!

We were even more honored when we saw who else was pitching! Our team had to follow the effervescent and brilliant LeAnne Ozaine-Smith (who has over 10 years coaching experience in her area and a deal with Mary Kay Cosmetics!) of Prosperity (I can’t lie… I loved her "solopreneur" pitch and thought for sure she would win!), which was no easy feat.

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Meet The Winning 2012 Women 2.0 PITCH Competition Teams

Editor15 February 2012

By Patricia Araque (Co-Founder, Ellas 2.0) The 2012 Women 2.0 PITCH Conference has proved to be so impressive that a thousand people, mostly women, gathered yesterday at the Computer History Museum in Mountain View, CA to hear inspiring presentations by entrepreneurs.

Flickr co-founder Caterina Fake and ZipCar co-founder Robin Chase headlined a day full of talent, ideas, networking and world-changing aspirations to innovate with great products.

Here are the four winning teams from the 2012 PITCH Startup Competition:

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9 Lessons Learned From Women 2.0 PITCH Conference 2012

Editor15 February 2012

By Emily Gonzales (CTO, Bookigee) As I sat in the Women 2.0 PITCH Conference yesterday surrounded by close to a thousand female tech entrepreneurs, engineers, designers, investors and supporters, I couldn't help but feel like we were making history.

As a tech entrepreneur flying in from Miami to learn as much as possible from the speakers and mentors, they exceeded every expectation I had for inspiration and practical advice. In short, I was blown away.

Here are some of the gems I'm taking home with me:

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A Guy’s Perspective On Women 2.0 PITCH Conference 2012

Editor15 February 2012

By Jacob Morgan (Principal, Chess Media Group) I’ll admit that up until recently I didn’t know much about Women 2.0 and I have never been to one of their conferences. I wasn’t sure what to expect when my girlfriend Blake Landau asked me if I wanted to go to the event but I agreed to attend.

I was one of the few men in attendance surrounded by female entrepreneurs, innovators, executives, and venture capitalists. At first this was a bit strange and I felt out of place but that quickly changed as I started to engage with the attendees.

I’ve never been to a predominantly female conference before

... Read More...

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A Labor Of Love & Passion (Entrepreneurship And Women 2.0)

Editor15 February 2012

By Sonya Lee (User Experience Design Consultant, Mowie Media) Being amongst hundreds of women at Women 2.0 PITCH Conference has been the most exciting opportunity for me in 2012. Not only has it been an honor to attend, it has also been a personal opportunity to instill a sense of pride and validation in my work as a UX designer and solo entrepreneur.

For the past two years, I have worked diligently in my home-office developing a concept and business strategy for Wine and Food Travel, an online community and marketplace for artisanal and boutique businesses around the world.
... Read More...

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Move The Needle: Women 2.0 PITCH

Editor15 February 2012

By Blake Landau (Director of Marketing, Linqia) The fact is there is nothing more romantic than spending Valentines Day at the Computer History Museum with over a thousand women at Women 2.0’s fifth annual PITCH conference.

There is a demand for mentoring, support and communities where women can support each other. We all know this considering that Women 2.0 events consistently sell out. PITCH was no different with people pouring out of the conference rooms.

For women to be successful in an industry where
... Read More...

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From PITCH Conference 2012: Love & Startups At Women 2.0

Editor14 February 2012

By Carolyn Gerin (Creator, Antibride Productions) Live from Women 2.0 Pitch Conference in Mountain View, I’m happy to be at the Computer History Museum surrounded by some of the hottest female-founded tech startups in modern history.

We are experiencing a Femme Tech Boom and today is ground zero for innovation, creation and atta girl "can-do" attitude. If you think it’s all about the cult of the Zuck, think again, these ladies who launch got moxie, money and energy to burn.

The idea is to get the mic in your hand and show ‘em
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Facebook: A “Meritocracy Of Ideas,” Only 1% Done

Editor14 February 2012

By Connie Guglielmo (Writer, Forbes) Didn’t have time to read Facebook’s 150-page prospectus?

Katie Mitic, director of platform and mobile marketing, summed up Facebook’s mission, product philosophy and where the company thinks it stands in the market in a 30-minute presentation about lessons learned by the social-networking giant.

Mitic, who joined Facebook in 2010, was speaking to women entrepreneurs gathered today for the Women 2.0 Pitch Conference & Competition at the Computer History Museum in Mountain View, California, just down the road from Google.

Here are a few excerpts.
... Read More...

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Making Every Day Valentine’s Day With Kahnoodle

Editor14 February 2012

By Zuhairah Scott Washington (Founder & CEO, Kahnoodle) With Valentine's Day around the corner everyone’s got love and relationships on the brain. So much so that #IfWeAreInARelationship was a trending topic on Twitter. My favorite tweet was:

"#IfWeAreInARelationship I would make that person feel like everyday is Valentines Day.

That in a nutshell encompasses our mission at my startup, Kahnoodle, the mobile app for couples.

Technology is often thought of as a barrier to romance
... Read More...

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Fucking Ship It Already: Limited Products VS. Shitty Products

Editor13 February 2012

By Laura Klein (Principal, Users Know) In our second installment of Fucking Ship It Already, we deal with a common problem for startups: shitty products.

Look, I know that building a product with one or two engineers and no money is tough. As an entrepreneur, you almost certainly have far more ideas than you have resources to create those ideas. And it doesn’t help that you have people like me screaming, “Ship it! Ship it!” before you’re really ready.

Who could possibly blame you for shipping a product that is, frankly, kind of shitty?
... Read More...

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