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Success For The 99%

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By Carla Rover (Content Curator, The Advertising Technology Review) Most women, even very smart women, don't attend Harvard, Yale or New York University. Most of us don't have billionaire mentors steering us around career pitfalls and making introductions to their own powerful networks. Most of us, even the most daring entrepreneurs among us, don't have image consultants helping us "brand" ourselves around an appealing concept, in order to seduce capital and influential tastemakers.

If you are an ambitious would-be tech star but cash or Ivy league-credential poor, what can you do?

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5 Lessons From Zuck: Make Stuff. Lots Of Stuff.

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By Christina Pan (Social/Mobile Games Product Manager, Self) I found Mark Zuckerberg’s class Product Development at Facebook. As someone who has long drank the Facebook kool-aid, I had to see what he had to say - especially if it was about product.

The class is an interesting peek into his mind back in 2005 when he was 21 and Facebook was still only open to college students. Facebook had just launched the Photos application, and keep in mind that this was before Zuck famously turned down Yahoo’s $1 billion acquisition offer in the summer of 2006 with less than 7 million users (it’s amazing to think that Facebook has grown

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4 Tips On Building Your Business By Increasing Your Confidence

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By Geri Stengel (Founder, Ventureneer) Dareth Colburn always thought men were smarter than she was. It was what she’d been taught as a child. Her brothers were told to be their own boss; she was told that if she went to the right school, she could be an executive secretary and to forget about design school in New York; it was too far away for a girl from Harvard, MA.

Eight years ago, as a single mother with $30,000 in debt, Colburn started USABride, an online store that sells bridal accessories - jewelry, veils and tiaras. “I was always a girly girl,” she says, so when faced with destitution and a desire to avoid a return

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The Huffington Post: Women Entrepreneurs On The Rise

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By Jack D. Hidary (Co-Founder, Dice) What do Gilt, Foodspotting and TaskRabbit all have in common? They were all co-founded by women. This is an encouraging sign in a field that has too few female entrepreneurs.

A recent article in San Francisco Magazine highlights a new crop of women-led startups in the Bay Area.

These include: One Kings Lane, Silver Tail, Modcloth, Slideshare and Allvoices. We are seeing more startups co-founded by women on the east coast as well such as Birchbox, Clothia,

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6 Ways To Beat The Solo-Preneur Blues

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By Mandy Gresh (Consultant, Six Months Off) The freedom in your career to do what you want, when you want, has a lot of perks: No one to answer to, no set schedule, the ability to choose your projects, nap or take a last-minute day off… The list could go on and on.

One thing you don’t hear much about is the transition from working in an office surrounded by colleagues to working in your home surrounded by no one. While my initial months of “solopreneurship” brought a steady stream of work that kept me busy, I longed for the “water cooler” chatter and intermittent banter

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Big Data & Analytics: Opportunities For Informed Decision-Making

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By Nusrat Rabbee (Statistician & Analytics Consultant, Rabbee Analytics) Big data consists of datasets that have grown so large that it is not feasible to use regular database management tools or desktop packages to make any sense out of them.

Since the beginning of the computer era, the fields of astronomy, physical sciences, biological sciences, genomics, classified research and many other areas have been using sophisticated techniques to analyze large amounts of data.

However the explosion of data generated by

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4 Rules For Managing A Software Startup’s First 90 Days

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By Connie Kwan (Writer, TriplePundit) “I moved from Australia to the Silicon Valley to learn the ways of startups,” said Cathy Edwards, Founder and CTO of Chomp, and speaker at the Women 2.0 PITCH Conference and Competition this past Valentine’s Day. Her startup, Chomp, is a mobile application database. Before founding Chomp, Edwards worked at Friendster and 3jam.

What she learned was the following four rules in the first 90 days of a software business:

  1. Over-invest in user research upfront.... Read More...
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Raising Money And Moving Past Imperfections

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By Sonya Lee (User Experience Design Consultant, Mowie Media) Being Asian, I have learned from my Chinese parents and family to aim for perfection. The viral Troll.me image of "You are the 99? Why not 100%?" strikes a deep cord in my soul because it is so true!

It is this sense of perfection has both helped push me to owning a design consulting business but also held me back in taking my next new venture, Wine and Food Travel, to the next level.

Sheila Lirio Marcelo of Care.com hit the nail on the spot when talking about raising capital for startups. She elaborates, "When are you ready to raise money and start a business, it isn’t

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You Can’t Just Listen, You Have To Feel (PITCH Sketchnotes)

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By Alexis Finch (Pencil, GraphiteMind) 1000 women in one room, and every one of them ready to start something. PITCH was enough to leave you gasping, at the pure potential, at the achievements, at the wisdom you could pick up from eavesdropping alone.

How do you capture an experience like this so you can look back at it clearly? Grabbing business cards, scribbling notes in the margins of the program... With speakers as powerful as Caterina Fake and Robin Chase, that's not enough.

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From Lazyboy To Productivity Girl: Space Matters

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By Nicole Lim (Brand Advocate, Turnstone) Editor's note: Thanks to turnstone for being a sponsor of the 2012 Women 2.0 PITCH Conference.

When I was a 16, I noticed an interesting phenomenon.

My bedroom had a massive desk in the middle of the it, facing the bed, and the back of my desk chair was facing my closet. These were the days when your desktop was so big you would be lucky there was any space left to put a mug or a pen cup. I had this terrible fluorescent work lamp over the desk that resembled a white alien with a very big rectangular head and a long extending neck, with light that brought out every flaw in my pubescent skin.

I noticed that I never worked at my desk, my chair

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Startups (And Angel Investors) Are A Girl’s Best Friend

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By Katherine Hague (Founder, ShopLocket) This is the story of how my startup, ShopLocket, found its first investor, Heather Payne.

In startup land, we spend a lot of time thinking about that elusive first dollar. Whether it’s from a customer, a bank, or an investor, they often say that it’s the first dollar that’s the hardest.

Every startup’s path to that first dollar is different, but each is surely equally reliant on pixie dust and the stars aligning. Here is my story.

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Partner Event: Learn To Create, Design For Your iPhone App

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By Jen Gordon (Designer, Tapptics) Editor's note: Women 2.0 members save big on this course - only $79 now until February 28, 2012.

Your mobile app design is the number one thing people look at to judge the quality and “buyability” of your app. Before a single review or description is read, your apps visual design makes an impression on your potential customer.

Are you making a good or bad impression on shoppers in the App Store? Don’t fret. Until now there hasn’t been a place to learn the process of Mobile App Design. But now there is.

This mobile app design course provides detailed video training PLUS layered, pixel-perfect Photoshop design templates to get you started quickly:

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What Do Good Housekeeping, Computerworld Have In Common?

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By Laura Yecies (CEO, SugarSync) Consumerization of IT is a hot topic these days. What does this mean? There is no official definition but in the technology press there are a few important ideas.

  • The use of consumer technologies within the company IT infrastructure. For instance, employees buying an iPhone – they purchased it and they own it, but they are using their personal device to manage their work email and perhaps other applications. This leads the enterprise IT manager to use tools and technologies to secure and manage... Read More...
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The Coolest Startups In America (Featuring Women Entrepreneurs)

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By Doreen Bloch (Author, The Coolest Startups in America) I am ecstatic to debut on Women 2.0 the launch of my first book, The Coolest Startups in America.

Women 2.0 is a revered space online to inform people about accomplishments by women in the startup community; through my book, I bring a similar mission to the offline world – informing mainstream audiences, who may be new to the world of innovation, all about the incredible startups all around the US and why they should care.

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The Women 2.0 Editorial Staff.