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Compliments That Kill Career Advancement

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Ingrained stereotypes need to be recognized in order to see progress. By Leah Eichler (Contributing Writer, Femme-O-Nomics)

Close your eyes and quickly think of a visionary business leader. Is your example male or female?

At risk of annoying friends and acquaintances, this question serves to illustrate that despite our best intentions, many associate specific business traits with either men or women.

These generalized attributes may sound good at the onset. After all, being viewed as “collaborative” or “good at developing relationships” allows many of us to efficiently complete our tasks

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Partner Event: Brandland, A New Themepark (April 26 In SF)

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Themeparks, cruise ships, Las Vegas – they’re all successful for one reason: continuity. Come to Brandland, A New Themepark (April 26, 2012 in San Francisco) featuring Ayesha Mathews-Wadhwa, Sally Thornton and Michael Moon in a discussion on love, brand, vision and roller coasters. Oh and did we mention ice cream cupcakes?

We’ll dig deeper into the meaning of themes for your tech brand and why continuity is the key.

Women 2.0 members save 30% on tickets when you register here. Meet other founders, marketing managers and brand sherpas over amusement park inspired snacks and libations.

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Partner Event: MLOVE ConFestival (April 24-26 in Monterey, CA)

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Passion. Inspiration. Future of Mobile. The MLOVE ConFestival USA brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and international thought leaders.

The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better.

Women 2.0 members save 20% with discount code "MLOVE12-Media-xnbg2j4" when you register here.

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What’s The Deal? The Technology Of Mobile Couponing

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QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)

Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is $500 million more than in 2010. With smartphones now outselling PCs, brands are beginning to invest in discount strategies using mobile commerce.

Google’s “The Mobile Movement: Understanding Smartphone Users” study indicates that mobile users are more motivated to take same-day action than average consumers.

As such, mobile discounting is a viable way for brands to engage consumers already primed to buy. These consumer trends

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Win A Ticket To Lean Startup Machine (April 20-22 In San Diego)

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The Lean Startup Machine (April 20-22, 2012 in San Diego, CA) is a workshop where attendees use customer development and lean startup principles to validate an idea for a new product or service. Think you've got the next big idea? Come to the Lean Startup Machine workshop and test it out! Bring your team, or come alone and new teams will form on Friday night.

We have one (1) FREE ticket to Lean Startup Machine to raffle away! Leave a comment below with why YOU deserve the ticket, and we'll pick one winner by MIDNIGHT on April 15, 2012.

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Inside The Minds Of The Next Generation Of Women In Tech! (Video)

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If the world were a laboratory and technology were a drug... By Julie Wong (Director, Music Around the World!)

The National Center for Women and Information Technology (NCWIT) just kicked off public voting now through April 16 for their first “Aspirations in Computing” Teen Video Challenge.

The thought-provoking video “If the World were a Laboratory and Technology were a Drug...” uses metaphor to reflect on the power of technology and the necessity for women to be creators, not just consumers, in the brave new virtual world we are now entering. Eye-opening statistics on the number of women and women of color represented in tech fields!

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Behind The Scenes: “IsThereAGiantsGameToday.com”

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Will your CalTrain be full of drunk people? Yep. Now live - IsThereAGiantsGameToday.com By Laura Forrest (Marketing Manager, Mozilla)

After Instagram was acquired by Facebook this week, I realized it was time to go full hilt; to unleash my coding genius once again upon the world and make something that would make the world a better place.

Single serving sites have always been a fascination of mine. You know - the ones that only do one thing really well in the best cases with a twist of humor involved?

Take Mat Honan's clever "Barack Obama is your new bicycle" and "Should I be worried about swine flu?"

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Silicon Valley Needs Femgineers (she++)

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The co-chairs of she++ speak up about the first women in tech conference at Stanford. By Ayna Agarwal & Ellora Israni (Co-Chairs, she++ Conference at Stanford University)

This Monday, the world’s largest social media giant made its most expensive acquisition in history when it purchased a 13-person startup - a startup that makes exactly $0 in sustainable revenue - for $1 billion. Doing the math, Facebook valued each of those 13 individuals at a mere $77 million, or each of Instagram’s 17 filters (yeah, we counted) at a hefty $59 million.

We are clearly in the midst of another tech bubble. And it would be difficult to argue that good old Facebook hasn’t been a major impetus for this growth. It’s the number one most visited website

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On Pitching And Practicing 100 Times – And Winning The Pitch!

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Partnering with other entrepreneurs enables you to implement at a faster adoption rate. By Taylor Louie (Co-Founder & COO, Skillville Games)

March is my favorite month. In addition to housing one of the best holidays of the year (my birthday), it’s also Women’s History Month. As soon as I saw that Pitch Mixer, a new pitching and feedback-focused monthly entrepreneurial gathering, was putting on a women-only pitch session (with an allfemale judging panel to boot), I immediately dropped my name in the hat.

Now, I wouldn’t call myself a seasoned presenter, by any means, but I attend pitch sessions regularly, and am frequently giving pitches to potential investors for my company, Skillville Games.

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Imposter Syndrome And How To Beat It: Cisco Co-Founder Sandy Lerner And Barbara Tuchman

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Learn from Cisco co-founder Sandy Lerner and author Barbara Tuchman. By Larry Chiang (CEO, Duck9 & Stanford University EIR)

Mis-representation is something that many truly academically qualified people fear.

I found out that that this is called the Imposter Syndrome pattern.

When we as incredibly talented, academically book-smart women enter entrepreneurship, imposter syndrome pitfalls are everywhere.

-1- That Red Sports Blazer Isn't Me

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Lilly Ledbetter, Equal Pay For Women And Toyo Tires

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The Lilly Ledbetter Fair Pay Act signed by Obama in January 2009 expanded worker rights. By Connie Guglielmo & Kimberly Weisul (Editors, One Thing New)

After working 19 years as a supervisor at a Goodyear tire factory in Gadsden, Alabama, Lilly Ledbetter received an anonymous note telling her she was being paid much less than her male co-workers. She made $3,727 a month; the lowest-paid man in that same position was making $4,286.

Ledbetter went to court and won. But Goodyear appealed, and the Supreme Court ruled against Ledbetter, saying she would have had to file suit within 180 days of first being discriminated against - even though, for years, Ledbetter had no idea her pay was less than that of the men around her.

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Pitch Mixer: One Ambitious Innovation For UC Berkeley Students

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Pitch Mixer's efforts to collaborate and invigorate the entrepreneurial spirit in Berkeley. By Sabrina Atienza (UC Berkeley Student & Cloud Analytics Intern, Tealeaf Technology)

I once embraced this mantra: succeed in school and accordingly escalate within an entrenched, reputable firm to ensure financial stability. Before stepping onboard my first flight to California three years ago from New Jersey, my home state, my business-savvy uncle warns me that the entrepreneurial spirit of the West will seem a drastic contrast to the aforementioned indoctrination.

Yet, three years at UC Berkeley have elapsed and in my dual pursuit of Physics and Computer Science, I feel puzzled and ashamed to admit that the entrepreneurial scene here at Cal

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Through The Looking Glass – Alice The Perfect Game Developer

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“Why, I sometimes believe six impossible things before breakfast.” — Alice By Jennifer McFadden (Co-Founder, Skillcrush)

If Lewis Carroll had been in tech, he would have undoubtedly been a game designer, building highly complex and whimsical quests. His ability to imagine and re-imagine the world and bend it into nonsensical narratives would have made him a natural.

Designers craft the stories behind the games; develop the characters and the plot; decide which obstacles the characters have to overcome; and, imagine all of the features that make a game challenging, fun and visually exciting.

Carroll creates a sea out of Alice’s tears; turns

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Trade Trade Secrets: Revolutionary Ideas

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Startups are in a race against time, not others. By Danielle Fong (Co-Founder & Chief Scientist, Lightsail Energy)

Your revolution will not be stolen.

Great ideas can’t change the world by themselves. They need people.

There are two kinds of revolutionary ideas. The explosive, and the subversive.

The explosive ideas seem to spread like wildfire. What people miss is that wildfires need kindling. One might spark the spark that lights the fire, but the ideas are in nascent forms in other minds

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The Women 2.0 Editorial Staff.