Marketing doesn’t have to be such an evil thing.
This post originally appeared on

By Salma Jafri (Founder, Content Marketing Tips)

Are any of these statements “so you”:

  • Ugh, marketing is my least favorite activity of building a business
  • I know that I have to do marketing but I really don’t enjoy doing it
  • I wish there was some way I could just do what I love and create cool stuff without doing all the marketing bits
  • I just want to outsource all marketing so it’s not my headache

If you’ve said any of these statements to yourself, you’re not alone. Millions of women (and sometimes men!) all over the world regard marketing as a necessary evil – something they don’t enjoy but recognize as an integral part of being an entrepreneur.
I’ll tell you a little secret. Even though I’m a marketer, I hate being pushy. Or salesy. Or spammy.
Thankfully – for both you and me – marketing doesn’t have to be pushy at all!
In fact I think most people confuse marketing with selling.
The job of sales is to sell for money and profit.
The job of marketing is to build awareness, connections and relationships.
When you look at it that way, marketing doesn’t seem to be such an evil thing, does it?
In this. video I’m going to show seven ways you can build genuine connections and authentic relationships without ever having to feel like you’re doing something icky!

Okay, so now it’s YOUR turn. I want you to tell me in the comments below which of these qualities do you naturally have and can bring to your marketing arsenal? Tell me!

About the guest blogger: Salma Jafri is the host of Content Marketing Tips (#CMtips) – a weekly video blog for entrepreneurs that gives smart, authentic, and non-icky marketing strategies that you can implement right away. Subscribe to receive one video a week + an exclusive discount to Salma’s e-course.