Both founders of Yiftee are seasoned executives at tech companies.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Menlo Park-based startup Yiftee is a local gifting service, raising $850k in seed funding from Scott Cook, Mohr Davidow Ventures and angel investors. So how does Yiftee work? Purchase a gift for a friend online at the local-minded Yiftee, like you would a Facebook gift for a birthday or occasion. The recipient is notified electronically (email, SMS or Facebook) and picks up the gift from the local business.

Yiftee co-founder Donna Novitsky was formerly the CEO of Big Tent (acquired by Federated Media in 2010) and prior to that, a venture partner at Mohr Davidow Ventures for almost 9 years. Her co-founder Lori Laub has been an acting CIO and/or VP Services for various software and Internet companies.

Congrats to the Yiftee team on the seed funding!

Photo credit: Scott R. Kline.

Women 2.0 readers: What do you think of the Yiftee service? Let us know the comments!

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.