Women 2.0 profiles women angel investors in our weekly “This Is What An Angel Investor Looks Like” series.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Angel investor and cause marketer Susan McPherson wears many hats – as speaker, writer, philanthropist, activist, volunteer and marketer. Susan is the SVP/Director of global marketing at Fenton, where she creates visibility for the firm’s corporate social responsibility (CSR) practice.

A regular writer and contributor for the Harvard Business Review, Triple Pundit and Forbes, she has 20+ years experience in marketing, public relations and sustainability communications. Prior to joining Fenton, Susan was vice president, CSR services at PR Newswire.


Meet Angel Investor Susan McPherson

How and why did you decide to become an angel investor?
“I woke up to the fact that I could.”

What investments have you made?

Company: TheLi.st
Founder(s): Rachel Sklar*

Company: The Muse
Founder(s): Kathryn Minshew*

*Women founders!

Range of initial investments?

Number of investments a year?

What types of industries do you invest in?
“Technology, digital, social, communications, advertising, marketing technology.”

How has your background played (or not) a role in your angel investing?
“I’ve been surrounded by innovation.”

One piece of advice to an angel-in-training?
“Just do it!”

One piece of advice to entrepreneurs looking for capital?
“Don’t give up.”

What is your investment style?
“I prefer a hands on investment, with a frequency of about 6-8 times per year interaction.”

What are some investment dealbreakers?
“Overly confident management, all male executives, no sense of social give-back from the company founders.”

Favorite quote?
“We do not inherit the earth from our ancestors, we borrow it from our children.”

Random fact?
“My partner is Jacques Cousteau’s first grandson.”

Check out this Ignite NYC talk she gave at the “Fails, Facepalms and Spinouts: Stories from the Other Side of Failure” event.

Women 2.0 readers: Know more women angel investors? Let us know in the comments!

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.