Mobile advertising startup Adelphic Mobile raises $10 million Series A from Google Ventures and Matrix Partners.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Serial entrepreneur Jennifer Lum announced raising $10 million today in venture funding from Google Ventures and Matrix Partners for Adelphic Mobile.

The funding will be used to accelerate product development and scale the Boston-based mobile advertising startup. Adelphic Mobile’s product targets ads in real-time by analyzing signals to identify customers, including age, gender, time and place – not just their device and network.

CEO Jennifer Lum states, “Our goal is to change the vast ‘dark supply’ of anonymous mobile impressions into rich, audience-specific inventory for brands and media owners.”

Jennifer Lum has been profiled as an angel investor on Women 2.0 and is a mentor at TechStars in Boston.

We look forward to watching mobile entrepreneurs like Jennifer Lum (along with Aquto CEO and founder Susie Kim Riley of Aquto, Smaato co-founder Petra Vorsteher and Drawbridge CEO and founder Kamakshi Sivaramakrishnan) change the ratio at male-dominated mobile tech conferences.

Women 2.0 readers: What are some other women-founded or women-led mobile startups should be better represented in the mobile industry?

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design at various Silicon Valley startups. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.