Ergonomically designed for women, Bia sports watch has a safety alert and GPS tracking (safe solo runs).

By Amy-Willard Cross (Editor, Vitamin W)

Most tech gadgets are busting with features but Bia Sport GPS Watch has just one button. Designed by two women athletes for women who run, bike or swim – or do all three, the Bia is ergonomically designed to sit at a comfy angle on a woman’s wrist. One of its best features is a safety alert and GPS tracking.

Co-founder and MIT business school graduate Cheryl Kellond worked at Adobe and Yahoo, and her partner Sylvia Marino is a pioneer of online communities. Between them, they have seven kids and lots of miles – Kellond does triathlons while Marino has logged more than 100 Alcatraz crossings.

They developed the product at the startup accelerator that helped develop the fabulously successful Lark clock-sleep device. Team members have worked with Nike and Apple and have decades of experience making tough, water resistant products. The prototypes are done, Bia just needs to refine the software – and pre-sell more units so they can start manufacturing.

Bia has a partnership with RunKeeper, and the device will also coordinate with other tracking sites and apps. It can also record time, heart rate and calories burned and sends your data straight to an online profile with one touch. Back to the one-button friendliness, not logging in or syncing fussiness. Oh, it’s water resistant to 100 meter.

Not only is the watch broadly applicable, co-founder Cheryl Kellond says, “This one of only a few by-women and for women tech/design projects on Kickstarter.”

For just $99 you can get a watch at an early adopter discount. Or just help out with a donation.

This post originally appeared on Vitamin W

Photo credit: Bia Sport.

About the guest blogger: Amy-Willard Cross is the editor of Vitamin W, a platform for news, business and philanthropy. A former editor at national magazines, she authored books, written countless articles, features, op-eds and book reviews. Once while working on a documentary, she found an American who had fought with Fidel. She wants her daughter to learn how to code as the pay gap is only 6% for women programmers. Follow her on Twitter at @VitaminWomen.