SMS marketing and SMS advertising are an excellent way to engage consumers.
By Carrie Chitsey (Founder & CEO, 3Seventy)

Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to stick with something you know.

The issue with trying to contact your customers by email is that so many companies have used this strategy that it can easily be associated with spam by your target market.

SMS marketing and SMS advertising are an excellent way to engage consumers, especially if you are using highly targeted content in your messages. They are more likely to be opened wby the recipient than an email from an email address that he or she does not recognize. If you can’t get a good percentage of your customers to open your messages, you will not be able to get them to take the next step, which may be to view a special promotion, use a mobile coupon, or visit your brick and mortar location.

Since SMS mobile marketing messages are delivered instantly, they create a sense of urgency for the recipient. This is a great vehicle to deliver a limited time offer to your customer base and encourage your customers to make a decision quickly.

When you decide to use SMS campaigns for your business, make sure that you are tracking your results. Users can opt in to receive messages, which allow you to personalize the content and measure which campaigns are giving you the best return on investment.

This was originally posted at 3Seventy’s blog Post.

About the guest blogger: Carrie Chitsey is the Founder and CEO of 3Seventy. She been a serial entrepreneur in many sales, marketing and technology ventures. Carrie brings the pragmatic experience of working for the Big 5 Consulting Firms and the vision of a forward thinking, “out of the box” entrepreneur. She has received a Six Sigma Green Belt and is certified in multiple technologies such as Avaya, Siebel, Nortel and others. She serves on the board of several charity organizations in Texas.