The numbers: 50,000 attendees, 8 buildings, 5 days. Each year, the mobile ecosystem descends on Barcelona to establish the state of affairs and predict the future. Mobile World Congress brings a buzz to Barcelona and everyone was involved, from the taxi drivers to the nearby cafes, from the metro to the tapas bars.
Before the conference launched on February 15th, 2010, Women 2.0 CEO Shaherose Charania hosted a discussion at Barcelona’s largest startup incubator, Barcelona Activa where she shared consumer technology trends coming from Silicon Valley and the implication and opportunities it presented for the Mobile industry in global markets. View summary of discussion.

Once the Mobile World Congress began, everything was a flurry of meetings where Shaherose had the chance to meet with a number of international early stage startups seeking to come to Silicon Valley, as well as meeting great companies like Nokia and Telefonica who are exploring ways we can be more connected to them in Silicon Valley. And yes, apps were all the rage at the Mobile World Congress as Android and the Nexus One had everyone giddy with excitement of the possibilities, but it was the demos of Windows Mobile 7 that were showstoppers!

Aside from Shaherose’s reporting above, our friend Lisa Whelan also has a great summary of highlights from Mobile World Congress here.


In addition to formal conference schedule, a number of community events were held. Women 2.0 participated in honoring to women-led mobile startups at the Mobile Premier Awards, hosted by dotopen and the global chapters of Mobile Mondays.

Women 2.0 reviewed applications that came from all corners of the earth for this award. In partnership with the Women in Mobile Data Association, we selected two winners that demonstrated innovation in two strong areas:

MPA for Best Social Impact: Souktel
MPA for Best Consumer “Wow” Factor: Yellix
Layar, the first to market with augmented reality on mobile, received a number of other awards that night and Shaherose was thrilled to finally meet with Claire Boostra, co-founder at Layer.

Full list of MPA winners here. View photos from MPA here.

Thanks to Jon Mart and Ruby De Waele for the above picture of Shaherose Charania (Co-Founder & CEO, Women 2.0) and Helen Keegan (President, Women in Mobile Association) onstage.