Lack of Focus (Startup Lesson Learned)
By Jennifer Toney (Founder & CEO, WeMakeItSafer) When Cass asked if I would be willing to write a post for FailCon, I was honored and pleased to oblige. WeMakeItSafer was part of the very first FailCon demo pit. Back then, we weren’t much more than an idea. I remember showing up to the conference very “underdressed” with our poster-board and alpha (read: not pretty) website.
Soon after, we began blazing a trail, or make that two trails. Our goal was, and is, to be an information hub for manufacturers, retailers and consumers –- a place where important information gets to the people who need it in a timely manner without compromising
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