By Raquel Laneri (Writer, Forbes)
After months of late-night brainstorming sessions, cold-calling designers and raising $100,000 in seed capital from friends and family, Cerulo and Mazur launched Of A Kind, a retail site devoted solely to limited-edition items by emerging designers.
Of a Kind operates at the break-neck speed of an online sample sale, with its blink-and-you’ll-miss-it items, which come in editions of five to 50. But it has the soul of a local artisanal shop.
Each week Cerulo and Mazur spotlight
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