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Friday Roundup: For The Love Or The Money?

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) This week, we learned that social networking site Pinterest reached record-breaking pageviews in an ungodly amount of time. Almost simultaneously, we heard that Pinterest has been generating revenue - a feat achieved by few early-stage startups.

Alicia Navarro's venture-funded startup Skimlinks powers the monetization of Pinterest's pins through affiliate marketing.

Blogger Penelope Trunk comments on Sheryl Sandberg and brings up Jeff Atwood, founder of Stack Overflow:

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7×7 Entrepreneur Mentoring Salon (February 23 In New York City)

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By Christina Vuleta (Founder, 40:20) Every woman deserves to have her own advisory panel. As part of 40:20 Vision’s mission to start conversations and facilitate mentoring between generations, we offer live mentoring events between established and aspiring / early-stage entrepreneurs.

The idea is that we can have more than 20:20 vision if we share our knowledge in a mentor-like, collaborative setting.

7X7 is not a networking event or cocktail party. Rather, it’s a group of 7 experienced and 7 aspiring / new female entrepreneurs getting together to exchange wisdom and experience.

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Fucking Ship It Already: Visual Design

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By Laura Klein (Principal, Users Know) I asked on Twitter whether anybody would buy a UX book called Fucking Ship It Already. Apparently some of you are interested. So, in the interest of following my own advice, I’m shipping the book iteratively in the form of this blog. You’re welcome.

I’ve talked in the past about lots of ways to do user research faster. Now, let’s talk about a way to make your design process faster. This is not a new idea, but it’s worth reiterating for those of you who are trying to make decisions like this on a day to day basis.

Today’s chapter will cover the fastest and most useful

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Instagram Founder’s Girlfriend Learns How To Code For V-Day, Builds Lovestagram (Awwwwwwww)

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Editor's note: Won't you be our Valentine? Women 2.0 PITCH Conference is February 14, 2012 at the Computer History Museum in Mountain View, CA. Get your ticket here. By Alexia Tsotsis (Writer, TechCrunch)

This might just be the sweetest Valentine’s Day story I’ve ever heard. It’s definitely the sweetest Valentine’s Day story I’ve ever written.

Kaitlyn Trigger is a marketing director at Rally.org. She also happens to be Instagram co-founder Mike Krieger’s girlfriend of two and a half years (The 26 year old Krieger and 27 year old Trigger met at a friend’s house in October of 2009 and moved in together in October 2010). And my hero.

Last December, Trigger decided she wanted to be able to talk to her boyfriend in depth about

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Dare To Be: Digitally Innovative (February 13) #d2bdmonday

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By Alice Krause (Founder, NewsOnWomen) Young women use so much technology (Facebook, cell phones, iPad, Twitter, e-commerce), and yet rarely do they consider the career opportunities tech has for them. This is a contradiction we must all set out to solve.

In an effort to do that, we have declared Monday, February 13, 2012 - Dare2BDigital Monday - a day to talk to young women about innovation. You can help by telling young women you know:

  1. Innovation is important for everybody. You are part of the innovation world every time you log on to Facebook or Twitter or use your iPad.... Read More...
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Female-Founded Startup Skimlinks Powers Pinterest Monetization

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) This week, social photo sharing site Pinterest makes headlines with record-breaking pageviews in a very short amount of time. This means that Pinterest is more popular today than, say, Etsy.

On the revenue side of startupland, Skimlinks is the real story behind Pinterest's success. The site has been modifying user-submitted pins on Pinterest, quieting generating revenue as a early-stage startup. Kudos to them!

Cue righteous indignation

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Three Magic Numbers: The Numbers Behind Startups

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By Brad Feld (Managing Director, Foundry Group) Every company I’m involved in keeps track of numbers. Daily numbers, weekly numbers, monthly numbers. Ultimately, all the numbers translate into three financial statements – the P&L, Balance Sheet, and Cash Flow Statement.

While these numbers are sacrosanct in the accounting and finance professions, they are lagging indicators for most startup companies. Important, but they tell the story of the past, not what is going on right now.

I’ve formed a view that every young company

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Care.com CEO Sheila Lirio Marcelo: “The Seat Next To Me Is Open”

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By Sheila Lirio Marcelo (Founder & CEO, Care.com) Editor's note: Sheila Lirio Marcelo, CEO of Care.com, will be speaking at the PITCH Conference on February 14, 2012 in Mountain View, CA. Get your ticket now!

2012 has already proven to be a newsworthy year for women's empowerment, from politics to business to social issues.

This year we will see the greatest number of female incumbents and nominees up for re-election in the Senate. Sheryl Sandberg, the Chief Operating Officer of Facebook, just oversaw the largest initial public offering for a company when the social media giant filed this month.

The New York Times recently reported on the boon of entrepreneurs, many of them female, who are leading

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Lunch Date With A VC? Startup Executive? On Valentine’s Day?

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Women 2.0 is hosting a mentoring lunch for PITCH conference attendees on February 14.

This is a chance to connect with successful entrepreneurs, startup executives and potential investors over lunch. Get honest feedback on your idea, or your startup in motion. Make this the start of business relationships that can be long term. Make the most of your time with our roster of talented, successful and well-connected mentors.

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Getting To User 1: Tips For First-Time Entrepreneurs

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By Alison Johnston (Co-Founder & CEO, InstaEDU) A year and a half ago, I was on the marketing team at Google and trying to figure out my next step.

I had landed at Google after the Aardvark acquisition, and I knew I wanted to get back to the startup scene. More importantly, I wanted it to be mine.

Despite having worked at several startups, I didn’t have a clue about how to start one. After several twists and turns along the way, we finally have a team of five and a product

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Women 2.0 Talks With Liza Falzone: Her Startup Revel Systems Edged Out Square For Business iPad App Award At MacWorld

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By Dana Rosenberg (Startup Enthusiast, Self) Last week, female-founded Revel Systems won the Business iPad App of the Year Award at MacWorld’s iWorld, where users vote to finalize the verdict.

With the triumph of Revel Systems, led by Lisa Falzone, over its opponent Square, led by Jack Dorsey, some are calling this a “David & Goliath” story.

So, how did this powerful female come to take down the payment systems giant? We caught up with Lisa to find out.

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Girls Learning Code Camp (From Ladies Learning Code)

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By Heather Payne (Founder, Ladies Learning Code) We're getting ready to send acceptances to the girls who will be receiving scholarships to attend our Girls Learning Code March Break camp. (We're accepting them on a rolling basis, but the deadline isn't until February 15th - so there's still time to get an 11-14 year-old girl in your life involved!) The application forms are meant to mostly be filled out by the girls' parents, but we did ask the girls to complete one question on their own: "What interests you most about Girls Learning Code?"

As I reviewed applications last night, the answers

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What Facebook’s IPO Means For Women

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By Penelope Trunk (Co-Founder, Brazen Careerist) I’m afraid that what the Facebook IPO means for women is nothing. Sandberg is not a role model. She’s an aberration.

You can't have small kids and a startup if you want to see their kids. I wrote about this on TechCrunch and I got skewered for being bad for women and being a downer in general.

But this week Jeff Atwood wrote in TechCrunch that he’s leaving his startup because it’s impossible to see his kids if he stays. And I don’t see anyone complaining about his declaration.

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