Editor

article placeholder

Are You A Bootstrapping Entrepreneur, Unemployed Or A Student? Here’s Your Chance To Attend PITCH NYC

You can now directly purchase a limited release of $300 conference passes for the November 14 Women 2.0 PITCH Conference. By Sepideh Nasiri (Vice President of All Things Offline, Women 2.0)

We're very excited about our upcoming PITCH Conference in New York on November 14. In an effort to provide opportunities for everyone to attend our conference, we have been releasing limited amounts of deeply discounted conference passes to applicants.

... Read More...
article placeholder

(Infographic) Ada Lovelace Day Celebrates Women Leaders In Tech

The goal of Ada Lovelace Day is to create new role models for girls and women in these male-dominated fields by raising the profile of other women in STEM. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Today is Ada Lovelace Day - October 16, 2012 is about blogging and sharing stories of women, from engineers to scientists, from technologists to mathematicians. Who has inspired you?

Over the last year, a number of technical women

... Read More...
article placeholder

Learning To Program Python: Playing With Dictionaries And Markov Chain Generators

I love the challenges of pair programming — knowing when to stop for direction, when to brazenly code on, and when to take breaks. By Annie Chang (Student, Hackbright Academy)

Time flies when you’re having fun, and we’re almost 20% done with the Hackbright Academy program. I like to think that my glass is 80% full, and I’m looking forward to emerging from my chrysalis as a coder.

Our homework from last weekend included setting up our GitHub accounts. We learned how to create local repositories, commit, push, and fork!

... Read More...
article placeholder

Social Babysitting Marketplace UrbanSitter Raises $6 Million

Congrats to UrbanSitter on raising Series A for the social babysitting marketplace founded by four parents in San Francisco. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Social babysitting marketplace UrbanSitter co-founders include Andrea Barrett (Product), Lynn Perkins (CEO, both pictured), Hadar Wissotzky (CTO) and Daisy Downs (Operations). The $6 million Series A round was raised from Canaan Partners, First Round Capital, Menlo Ventures and Rustic Canyon Partners.

... Read More...
article placeholder

CEO Danielle Morrill Raises $1 Million In Seed Funding For Referly

Congrats to CEO Danielle Morrill for raising funding for Referly, an easy way for people to earn affiliate revenue for recommendations. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

“Funding is not actually success. Success is being cash-flow positive, especially if you’re in a transaction-based business," co-founder and CEO Danielle Morrill said. Today, Referly announced raising a $1 million seed round from investors including New Enterprise Associates, Ignition Partners, 500 Startups, Jeff Lawson,

... Read More...
article placeholder

Focus100: Black Women Entrepreneurs Share Startup Tips And Resources

The women discussed the cultural pressures and myths that hold black women in business back. By Sian Morson (Founder & CEO, Kollective Mobile)

The first Focus100 conference and symposium, created by Kathryn Finney, convened with the goal of ensuring that 100 tech companies founded by black women receive funding by the year 2015.

Day one started off with Essence Editor-in-Chief Constance White who reminded us of the rich culture of entrepreneurship

... Read More...
article placeholder

Kicking The Perfectionism Habit

Much of the critique surrounding the quick return to work of CEO Marissa Mayer revolves around the idea that she sets unreasonable expectations for other women. By Leah Eichler (Founder, Femme-O-Nomics)

A few years ago during a particularly stressful time at work, I remember rushing away from my computer on a Sunday afternoon to quickly drive my son to a play date. In my haste to get him there on time, before rushing back home to more work, I sped out of my drive way and promptly hit a neighbors’ car.

... Read More...
article placeholder

Bow & Drape: Customize Off-The-Rack Clothing With Technology

Finally, tech can help you get the perfect dress. By Amy-Willard Cross (Editor, Vitamin W)

Sometimes you find a great piece of clothing, but the sleeves are too short, or the hem is too long, or you don’t love the collar.

New e-commerce company Bow & Drape uses technology to customize off-the-rack clothing. The “photorealistic dynamic configurator” crates exactly what you want. Six different clothing models can be customized with trim, fabrics, sleeves,

... Read More...
article placeholder

How To Get More From Your Engineering Manager

Once you understand what things impact her/him, you can understand how to help her/him. And, most importantly, help yourself! By Rupa Dachere (Founder, CodeChix & Software Engineer, VMware)

It took me years to realize that managing my boss was something I needed to do. And then, it took me even longer to figure out how to do it or even what to do.

The standard operating procedure is that your manager will give you a bunch of tasks to do and expect you to do them.

... Read More...
article placeholder

Building Kits For Kids, Green Kid Crafts Shares Mother’s Love For Environmental Ethics With Children – Around The Country

Like so many children’s products, Green Kid Crafts is a mother’s invention, born out of need. By Penny Bauder (Founder, Green Kid Crafts)

While I actually have a science background, and no business schooling whatsoever (although I am enrolled in The Founder Institute Fall 2012 Session and was just awarded the Female Founder Fellowship – yay!), I’ve found that that the entrepreneur lifestyle is an exact match for my personality.

... Read More...
article placeholder

Join The Ada Initiative And Wikimedia Foundation For Ada Lovelace Day (October 16 In San Francisco)

If you want to do a little group blogging or editing Wikipedia about your favorite woman in STEM, feel free to bring your laptops! By Valerie Aurora (Co-Founder & Executive Director, Ada Initiative)

You are invited to celebrate Ada Lovelace Day with the Ada Initiative and Wikimedia Foundation on October 16 from 5pm to 8pm in San Francisco! A worldwide event to raise the profiles of women in STEM (science, technology, engineering, and mathematics), join us on Ada Lovelace Day for an evening of socializing, learning about amazing women in STEM, and catching up with friends.

... Read More...
article placeholder

The Art Of Design: Co-Working That Works For Women

“Every person is defined by the communities she belongs to.”- Orson Scott Card

By Avary Kent (CEO, The Happiness Institute)

While finishing her degree at Stanford University, Dr. Mary Murphy studied social identity threat, an interesting behavior that occurs when we sense we are in the minority - we act out our internal stereotypes. Our heart rate increases, we sweat more, the beginning of flight-or-fight kicks in. Research has shown this to be particularly relevant with women entrepreneurs.

This dynamic of self-fulfilling performance anxiety when we know we are the minority plays out in how women get funding for their company. Recent research by Cindy Padnos found that

... Read More...
article placeholder

Babies And Business, Not Mutually Exclusive

New moms explore the truth about parenting and happiness. By Heather Cabot (Founder & Editor-in-Chief, The Well Mom)

The indelicate question completely caught me off guard. A couple of weeks ago, I was making small talk at an intimate cocktail gathering of women and someone I don’t know very well asked me in front of several other acquaintances if I had good news to share with everyone? No, I didn’t have any that I could think of.

“Well,” she pushed, “You’re expecting, right?”

... Read More...
article placeholder

Which Woman Entrepreneur Inspires You?

Win a ticket to Women 2.0 PITCH NYC 2012, gift bag and a chance to feature on Women 2.0. By Chitra Rakesh (Founder, Chitsie)

They build. They lead. They inspire. Yes, we’re talking about women entrepreneurs steering the Fortune 500s, changing the corporate equation, building successful companies, making rapid strides, traversing boundaries, scaling new heights and inspiring a whole new generation of women entrepreneurs.

... Read More...