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The Value And Power Of Your Own Instincts

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Know the difference between advice and instinct so you can leverage both to their fullest potential. By Shelley Kuipers (Founder & CEO, Chaordix)

The choice to become a founder, or become part of a founding team, is an interesting one. On a continual basis, you'll experience the ups and downs of the complete entrepreneurial journey; one moment may have you celebrating a job well done with your team, while simultaneously pushing through many sleepless nights because you're not sure how you'll make payroll. But I promise, if you're up for it... if you have it in you... you'll love it.

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Female Founders To Watch: Six Female CTOs Leading Startups

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Check out these six up-and-coming women entrepreneurs and CTOs. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

We at Women 2.0 have been compiling a long list of female CTOs and technical women leaders. This week, we highlight some recent additions to the list, including a handful of PITCH NYC 2012 Startup Competition finalists that will be pitching on November 14 in NYC at the Women 2.0 conference.

Here are six women entrepreneurs to watch who all happen to be the trail-blazing CTOs of their up-and-coming startups:

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3 Tech Tips I Learned From My 10 Year Old (And Why You Need To Vote For BlackGirlsCODE)

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BlackGirlsCODE has ignited a global STEM movement to empower girls of color to engage technology. Each vote gets them closer to winning a $50,000 grant to expand their mission across the globe. By Karen-Michelle Mirko (Parent, BlackGirlsCode Student)

We all hear the cries for a technical co-founder and the horror stories from startups when they outsource their tech build. BlackGirlsCODE is building the pipeline of the next generation of tech-savvy female founders and CTOs.

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Partner Event: Social Curation Summit (December 12 In Los Angeles)

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Learn how to extend your influencer outreach and add new dimensions to your merchandising and branding strategies at Social Curation Summit (December 12 in Los Angeles, CA). Discover how brands and retailers across a wide range of business verticals can use curated stories, pictures, and videos to highlight creativity and innovation. Women 2.0 members save 15% with discount code "WN15" when you register here.

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The Number One Reason You Should Build A Product

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Come to Poornima's workshop at General Assembly in San Francisco on October 27 for an Introduction to Product Development class to learn the process for picking features to create a viable MVP - register here to save 15% as a Women 2.0 member. By Poornima Vijayashanker (Founder & CEO, BizeeBee)

I’m not sure they why the call it software, it’s so damn hard to build. In fact, I’m convinced the only reason they call it software is because hardware is harder to build.

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Women In Tech Like Working For Other Women In Tech

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Research shows that women gravitate toward women-led companies. By Blake Landau (Founder, Artemis)

Get Satisfaction Vice President of Marketing Azita Martin never realized she was the only woman in the room, until she wasn’t. “Now that I'm here at Get Satisfaction, I realize how refreshing it is. You don’t realize how weird being the only woman actually is until you go somewhere else where there is not only another woman, but a woman CEO,” she said.

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Female-Founded New Zealand Startup Scrattch Makes GEW 50 Finalist

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Seed funding in New Zealand is something that is rather illusive unless you are in Biotech or are developing something that will be used by farmers or sheep! By Lou Donnelly-Davey (Founder & CEO, Scrattch)

I had the idea for Scrattch a year ago in the shower one morning - thinking how cool it would be to be able to create an online library full of all my favorite research. At this point, I did not know anything like this existed on the Internet. I had heard of

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Testing Assumptions About Women And Technology (Mobile Health)

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A reminder from the mHealth field: Always test assumptions. By Kate Krontiris (Principal, Reboot)

Earlier this year, alongside a colleague from the Global Health Project at the MIT Sloan School of Management, I worked to determine how LifeSpring, a maternal health hospital in Hyderabad, India, might utilize mobile technology to gather data about its outreach efforts.

In the past few years, many mobile-based solutions

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Follow Your Dream – But Know When to “Fail Fast”

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Have a plan for when you are going to pull the plug on your idea. By Kim Lloyd (Co-Founder and CEO, Rock The Deadline)

Since my mid-20s, I knew I wanted to build a company from the ground up. And 20 years later, I have jumped whole-heartedly into my own venture, Rock the Deadline. This didn’t happen without vetting and killing several others ahead of it. The first was a child location tracking service. Using a GPS tracking chip in a sneaker, or a wristwatch, you could use mapping software to keep an eye on your children.

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Kickstart Women On The Board – A Vision For The Future

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Announcing a new Kickstarter book publishing project. By Deborah Grant (Author, Women On The Board)

Women On The Board - A Vision For The Future is a 225-page book I wrote earlier this year in an effort to do something positive with the frustration I felt about seeing too few women in top positions of leadership.

It started the day I received news that Facebook, when going public, announced they would have seven men on their board of directors - and not one single woman. The book’s

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Santa Monica-Based Serial Entrepreneur Tracy DiNunzio Launches Tradesy, Announces $1.5 Million Series A Round

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When her first company hit profitability, she looked to build again for a bigger market: meet her second company, Tradesy. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

The proprieter of Recycled Bride, founder and CEO Tracy DiNunzio launched Tradesy for clothing resale today on web and mobile. She also announced a $1.5 million Series A round today from Rincon Venture Partners, 500 Startups, Dany Levy (the founder of DailyCandy), Daher Capital, Bee Partners, Double M Capital and Launchpad LA in Santa Monica, California.

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The Hardware Renaissance (Hat Tip To The Makers)

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Maker culture started out as a DIY movement... By Renee DiResta (Associate, O'Reilly AlphaTech Ventures)

Paul Graham wrote an interesting post today about the emergence of hardware companies in the Silicon Valley startup scene. It’s great to see an increasing number of investors get excited about physical products. I want to take a moment to talk about the people who’ve been driving that renaissance: the Maker community.

Building a hardware business is feasible today in

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Help Kickstart Carrie Hammer For The Professional Woman

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The demand for professional women’s wear is overwhelming and it’s a market that has been hugely under satisfied for a very long time. By Carrie Hammer (Founder & CEO, Carrie Hammer)

I started Carrie Hammer after working in advertising sales for four years and being completely frustrated with the clothing options available to professional women.

There were very few stores that served professional women, and the ones that did had very limited choices

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Software Design For Mobile Devices A Fundamentally Humanist Endeavor

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Women have become a significant driver of the trend towards mobile. By Chia Hwu (Co-Founder & CEO, Qubop)

It is a busy time to work in mobile; a dramatic shift is underway. Some predict that mobile usage will eclipse the desktop by 2014. This new world dominated by small, portable and always-connected screens is merging the humanities and sciences like never before.

Like the original Renaissance, the mobile revolution is bringing together artists and designers with leaders in business

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Seeking Women To Host Livestream Simulcasts For The Lean Startup Conference

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If you’re interested in bringing people together to learn from innovators who’ll be sharing lessons for profitably practicing Lean Startup methods within all kinds of organizations, we hope you’ll consider hosting an event. By Sarah Milstein (Co-Host, The Lean Startup Conference) As co-host of The Lean Startup Conference (December 3-4, 2012 in San Francisco), I’ve worked hard with my co-host, Eric Ries, to ensure women and other people typically under-represented at entrepreneurship conferences are very much a part of this event.

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