Editor, Author at Women 2.0

Learn How To Build an iPhone App and Game for Only $124

Editor23 August 2011

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Due to high demand, we're bringing back the great deal for Bess Ho's popular "Learn how to program an iPhone or iPad app" online class -- and we're throwing in another class on building an iPhone game into the deal.

For a limited time only, get both classes for only $124 (regular price $349). Sign up to Learn to Build iPhone & iPad Apps in 4 Weeks with Bess Ho -- This online course includes 60+ lectures, 17 videos, source codes and hands-on exercises for each section. Learn at your own pace and convenience online!

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Finding the Big Idea – 4 Lessons From a Serial Entrepreneur

Editor23 August 2011

By Monisha Perkash (Co-Founder & CEO, LUMOback) After selling my first start-up TuitionCoach, I knew that I would someday want to launch and grow another company that I really believed in. My challenge, however, was that I didn’t have the Big Idea. Then I learned about an intriguing pre-team, pre-idea startup incubator program called Runway, backed by Eric Schmidt’s Innovation Endeavors venture fund. This chance to work with a diverse and talented team over 6 months to explore bold business opportunities just sounded too good to pass up. So I applied, thankfully got in, took the plunge and became a member of Runway’s first class of entrepreneurs.

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Why Product Management is Perfect for Aspiring Entrepreneurs (Big vs. Small Companies)

Editor23 August 2011

By Katie Corner (Product Manager, BOKU) It’s an age old feeling for aspiring entrepreneurs: I’m not ready to start my own company... yet. In the meantime, what is the most valuable next step? Join a big, stable company to learn the best processes and ship high-impact products? Join a startup to learn the classic mistakes and manage a high-growth product?

I found myself in this exact situation when trying to pick a full-time job out of college. I had enjoyed a couple product management (PM) internships at Microsoft and Google, and enjoyed my time at these giants. Yet I couldn’t turn off that little voice in my head: maybe I should check out startups too?

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What I Wish I Would Have Known about Equity and Wealth Creation

Editor23 August 2011

By Sara Holoubek (Founder & CEO, Luminary Labs) I’ll get right to the point. I believe strongly in intentional conversations, and it is high time that we have an intentional conversation about equity.

As others have noted, we are in the midst of a revolution, and women are taking to entrepreneurship in unprecedented numbers. Newly inspired, they line up for classes on user experience, product management and installing a web framework.

The current conversation is ebullient, and there is endless knowledge sharing around mentorship, perseverance, gender

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If Your Target Market Doesn’t Bite, Fish Somewhere Else

Editor22 August 2011

By Elizabeth Saunders (Founder & CEO, Real Life E) The Challenge: As a woman business owner myself and a confidante to many others, I knew that many women business owners felt stressed out and overwhelmed. Given this knowledge, I initially targeted the marketing of Schedule Makeover^(TM) time coaching and training toward female entrepreneurs. Many women wanted to know about the services -— and even cried about how stressed out they felt —- but they rarely were willing to invest in themselves.

The Solution: Appearances on major blogs like Lifehacker and I Will Teach You To Be Rich put my name in front of people

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5 Things Every Startup CEO Needs to Know

Editor22 August 2011

By Erica Zidel (Founder & CEO, SittingAround) Last week, I had the honor and privilege of being recognized by the White House in their Champions of Change series for the work I am doing to promote babysitting cooperatives and make it easier for families to find high-quality childcare.

I spent the day in DC touring the White House, meeting with other young CEOs, and being interviewed on camera for the White House blog. (Pro tip: if ever you’re invited to 1600 Pennsylvania Avenue, do not make that the day you decide to break-in your too-small, non-breathable patent leather heels. Take it from the woman who lacked this foresight.)

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More Than Just Speed Dating for Co-Founders: Startup Monthly

Editor21 August 2011

By Vadim Slavin (Program Content Manager, Startup Monthly) Working with your co-founder is often likened to marriage. You are bound to spend so much time together on your new startup that it's no wonder the metaphor comes to mind. You are rearing your baby (idea) and often worry about your budget (budget). The parallel goes on and on.

If so much depends on finding a good partner, how do you choose one? Well, one way is to go on many dates and test the waters, get to know people, try to imagine what it would be like working together. Well, easier said than done.

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Getting Early Adopters, Acquiring Customers and Monetizing

Editor21 August 2011

By Poornima Vijayashanker (Founder & CEO, BizeeBee) I’ve gotten some requests recently to write a post on how we’ve gotten early adopters at BizeeBee and how we got them at Mint. I hate to burst everyone’s tech bubble but there is no secret for getting early adopters. I also want to address two concepts in this posts: getting early adopters vs. methods for customer acquisition.

The reason for the dichotomy is that an early adopter is essentially a product tester and evangelist. They will stick around forever and are highly critical to the success of your business because they promote your product, but to me they are not really customers.

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Date An Entrepreneur — The Female Edition

Editor20 August 2011

By Heather Payne (Head of Sales and Marketing, Pinpoint Social) (Based on “Date an Entrepreneur” by Bridget Porowski and “Date a Girl Who Reads” by Rosemarie Urquico)

Date an entrepreneur. Date a girl who spends her money on iPads and web apps instead of trips to the mall. A girl who doesn’t mind being told that her idea isn’t going to catch on. One who’s kept a running list of things she’s wanted to change since she was a kid.

Find an entrepreneur. You’ll know that she is one because she will always have her smart phone out. She’s the one skimming TechCrunch and Women 2.0, the one who can’t stop

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Why Are Women Business Owners So Reluctant to Raise Their Debt Ceilings? (Raise The Roof)

Editor20 August 2011

By Rieva Lesonsky (Contributing Writer, Small Business Trends) Just 41 percent of the women entrepreneurs surveyed plan to make capital investments in the next six months. Nor are they eager to take on new outside financing. Instead, PNC found, most women business owners are funding their businesses with credit cards and personal savings. Nearly 60 percent use a business credit card and 44 percent are using personal or family savings to finance business growth.

We all know it’s tough to get financing these days, but I think these statistics reflect ongoing issues among women business owners just as much as they reflect the state of

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Working Women Hot Topic This Week

Editor20 August 2011

By Darah Hansen (Contributing Writer, Vancouver Sun) Catalyst has published a new study linking women's career success to on-the-job sponsorship by someone in a key position:

“Good sponsors can supercharge a woman’s career by providing her with access to essential networks, bringing her achievements to the attention of senior-level executives, and recommending her for key assignments,” Ilene H. Lang, President and CEO of Catalyst, said in a media release.

“Effective sponsors also provide career coaching and

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Learning to Be a Lean Startup: Interview with Elizabeth Yin of Recently Pivoted LaunchBit, an Ad Network for Email

Editor19 August 2011

By Cass Phillipps (Executive Producer, Failcon) I had a chance to chat with Elizabeth Lin on the mistakes made in her first startup. She is now the CEO and Co-Founder of LaunchBit, an ad network for email. Learn more http://launchbit.com.

Cass Phillipps: Before LaunchBit, I’ve heard you founded and lost a fair amount of time and money on an unsuccessful startup. Can you give me a little bit of background on that?

Elizabeth Yin: I previously had a social shopping web application that my friend and I worked on for about 1.5+ years

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HubSpot Announces Acquisition of Oneforty In A Series Of Tweets

Editor19 August 2011

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In a series of tweets, the acquisition of social business management platform Oneforty was announced by Internet marketing and web analytics company HubSpot.

Laura Fitton is the Founder & CEO of Oneforty, recently acquired by HubSpot. Follow her on Twitter at @pistachio.

Laura wrote on the company blog:

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Birchbox Raises $10.5 Series A to Disrupt Cosmetics Industry

Editor19 August 2011

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Birchbox announced today they raised $10.5M to continue product development and possibly branch ... Read More...

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7 Reasons To Start A Company While In School

Editor18 August 2011

By Swathy Prithivi (Head of Corporate Development, Sonim Technologies) Rockstar career trajectories aren’t about playing it safe. Luckily if you’re in school, starting a business might be the smartest risk-free career move you could make.

While in graduate school at Northwestern last year, I was a student by day and the co-founder of a social gift recommendation startup, Present Bee by night.

Drawing from my experiences, here are the top 7 reasons for starting a company while you’re still in school:

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