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Build Your Business Empire by Thinking Big and Starting Small

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By Adelaide Lancaster (Co-Founder, In Good Company) Taking the plunge into entrepreneurship is simultaneously exhilarating and paralyzing. If you’re like most entrepreneurs you’ve been living and breathing your business idea for what feels like forever, growing its potential in your head with each passing moment. And despite the anticipation and excitement, when the time comes for action, you feel stuck. Where do you even begin? How do you go about building an empire, changing an industry, or creating a legendary business?

The key to success for most entrepreneurs is learning to toggle back and forth between thinking big and moving things forward

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Women Entrepreneurs in India: Apply to Quest (ABI-GHC)

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By Sapna Chandiramani (Consulting Director, Anita Borg Institute) Women Entrepreneur Quest, presented by the Grace Hopper Celebration of Women in Computing, is designed to promote and showcase early-stage technology ventures founded or led by women entrepreneurs in all technologies.

We are looking for talented technical women in the founding or leadership team of early stage startups who have applied technology in innovative ways to solve meaningful business problems. If you are an early stage startup and have at least one woman on your founding or leadership team, apply here

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Do Women in Tech Need to Get Better at Bluster?

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By Ki Mae Heussner (Writer, AdWeek) Women in technology don’t lack smarts, solid ideas, sharp management skills, or any of the other ingredients needed to succeed in a competitive industry.

But here’s one talent that might be helpful to hone: self-promotion.

At a Glamour magazine-sponsored panel Tuesday, moderated by longtime tech reporter and co-executive editor of AllThingsD, Kara Swisher, leading women from Google, Microsoft, Zynga, and bitly talked about why they don’t have more company

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How to Build a Business that Resonates with Purpose

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By Amanda Aitken (Creator, The Girl's Guide to Web Design) The biggest lesson I’ve learned in my career is that the moment you decide to challenge convention, everything changes. The usual perception is that different is dangerous. But the opposite is really true: When you dare to be different, everything flows. Your “right people” notice you -- and want to work with you. Opportunities present themselves. Doors swing open, and struggle bites the dust.

It may seem strange and mysterious, but there’s a distinct reason this happens, and it has to do with resonance

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Women in the Workplace: Over-Mentored and Under-Sponsored

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By Phyllis Korkki (Contributing Writer, The New York Times) A rich source of female talent exists just below top management, says Sylvia Ann Hewlett, founding president of the Center for Work-Life Policy, a research organization.

But women have become stuck in this layer because they tend to lack a sponsor at the top to advocate for them. Sponsors are different from mentors, who lend friendly advice and allow workers to share their quandaries and challenges. Sponsors make a direct bet on the promotion

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Women Empowered Globally Through Mobile Technology

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By Trina DasGupta (Program Director, GSMA mWomen) Mobile phone adoption in the developing world is growing at a rapid rate; today four out of five mobile connections are in developing countries.1

The mobile phone is one of many pieces of tech in our lives in the US, while for some in South Asia or Africa for example, it is the first and only communication tool -- making the distribution of mobile phones at scale not only disruptive, but potentially life changing.

41% of women in low- to middle-income countries

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Hilary DeCesare (Founder, CEO, Mom) Shares 3 Keys for Success

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Women 2.0 talks to Hilary DeCesare, co-founder and CEO of Everloop about being an entrepreneur and having it all. Hilary won the 2010 DEMOgod Award, AlwaysON Global 250 and ONHollywood for Digital Media. Hilary was also a finalist for the 2010 Women 2.0 PITCH Startup Competition.

Women 2.0: How did you know Everloop was an idea worth exploring? Was their early user or family feedback that encouraged you in creating the product? Hilary DeCesare: I am a mom of two 14-year-old twins and a tween daughter. As my twins began to use the internet, I saw first-hand that they had nowhere to safely call their "home base" and connect with their friends online. I saw the lack of security and information for children on how to stay safe online and disturbing online trends including teen suicide (attributable to the internet), predators and cyber-bullying.

Rather than wait for someone else to solve these

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Women, Arrogance and The Next Steve Jobs

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By Swathy Prithivi (Head of Corporate Development, Sonim Technologies) In "Who Will Be the Next Steve Jobs?" in the Wall Street Journal, Vinod Khosla, entrepreneur and venture capitalist extraordinaire, lists two key characteristics of "would-be revolutionaries" -- unbridled confidence and arrogance.

A recent tweet by Silicon Valley scholar Vivek Wadhwa says: "More than 50% of Silicon Valley is foreign born. Less than 5% women... A lot needs to be fixed."

To me, these things are the two sides of the same coin.

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12 Cases of Revolutionary Cloud Adoption (CloudBeat)

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CloudBeat 2011 on November 30 - December 1, 2011 in Redwood City, CA will be unlike all other cloud events. Using a customer-centric approach (rather than vendor-centric), the event will hone in on revolutionary instances of enterprise adoption of the cloud. The focus will be on 12 case studies, where we’ll dissect the most disruptive examples in each of three layers of the cloud: 1) web applications (SaaS), 2) middleware (PaaS) and 3) back-end infrastructure (IaaS). These customer case studies will highlight the core components of the cloud revolution:

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10 Mistakes I’ve Made (So You Don’t Have To)

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By Tara Hunt (Co-Founder & CEO, Buyosphere) As a follow up to my previous presentations on startup life being a challenge and the challenges it presents, I wanted to share what I've actually learned since then.

This presentation is a little more "Whew! I got through that and have grown smarter because of it!" than "I'm in the middle of helllll!"

There are probably 150+ things I've learned because I am stumbling my way through this, but these are the top 10 for me.

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Isn’t It Better to Have a Life of “Oh Well’s” Than “What If’s”?

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By Renee Blodgett (Blogger, Down the Avenue) Clearly I don't get to New York often enough, by now I would have met writer and products guru Maya Baratz, who is currently working on new products at The Wall Street Journal.

She started out by asking the nearly all women audience at WITI (Women in Technology International) -- "How many of you are still waiting for your mentor? How many of you spend your time trying to prove someone wrong?"

Mentors were a common thread throughout her talk.

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New Retail Startup Aims to Disrupt Fashion Industry

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By Raquel Laneri (Writer, Forbes) After months of late-night brainstorming sessions, cold-calling designers and raising $100,000 in seed capital from friends and family, Cerulo and Mazur launched Of A Kind, a retail site devoted solely to limited-edition items by emerging designers.

Of a Kind operates at the break-neck speed of an online sample sale, with its blink-and-you’ll-miss-it items, which come in editions of five to 50. But it has the soul of a local artisanal shop.

Each week Cerulo and Mazur spotlight

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Partner event: Tech Cocktail Seattle Startup Mixer

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By Jen Consalvo (Co-Founder & COO, Tech Cocktail) The Tech Cocktail team is coming to Seattle looking to uncover some of the area's most interesting early stage startups that the rest of the country might not know about yet.

Join us for an evening of fun on Thursday, October 20 in Seattle mingling with other technology enthusiasts, innovators, entrepreneurs, developers, designers and social media folks as we showcase a handful of emerging technology companies and take a closer look at their latest achievements.

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Partner event: Socialize Conference (Monetizing Social Media)

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Next week’s Socialize: Monetizing Social Media -– West will bring together business leaders for two days of comprehensive sessions, focused discussions, and diverse perspectives on gaming, mobile, marketing, and media. The four-track conference in San Francisco on October 20-21, 2011 will give social media enthusiasts a comprehensive look at how to effectively use social media to create a unified business strategy.

Women 2.0 readers save 15% off of Gold Passports with discount code "SZW2".

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Why Female Entrepreneurs Should Apply To Y Combinator

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By Rachel Sklar (Founder, Change The Ratio) The time is once again upon us: Y Combinator applications are due tomorrow. From there, Paul Graham and company will choose the next crop of Y Combinator startups, which will converge on Silicon Valley in January 2012 to innovate, iterate, develop, learn and build -- and take a sweet check from Ron Conway and Yuri Milner while they're at it.

The money isn't why, if you're an early-stage startup, you should find Y Combinator appealing. (If you're the real deal, I'm pretty sure it's not.) It's because that program pulls together

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The Women 2.0 Editorial Staff.