Meet “Wed-Tech Startups” Tailored, Lover.ly, Wedding Lovely, Happily Ever BorroWED
By Brittany Haas (Founder, Happily Ever BorroWED) It's a term we coined ourselves...and by we, I mean the dozens of bridal technology startups here in NYC. As I was meeting with fellow entrepreneurs talking about my own startup, Happily Ever BorroWED (formerly Something Borrowed NY), I had so many conversations about the wedding space and how antiquated it is.
The most obvious conversation was how The Knot, formally known as "the" e-commerce resource for weddings, is a mess. Their content is haphazard and organized in a manner that is unhelpful to brides planning their weddings, their vendor matrix
... Read More...