Editor, Author at Women 2.0

Bootstrapping My Startup: Life On A Budget

Editor18 April 2012

I've decided that I will not leave my full-time job until my startup is funded. By Brittany Haas (Founder, Happily Ever BorroWED)

As I meet with more and more potential investors, I know the first question is "Why are you raising X dollars? What does it go towards?" The underlying and sometimes second question is "What will you pay yourself?"

I was watching an episode of "Shark Tank" a few weeks ago, and one of the people pitching COULDN'T answer that question. He said "I'd be comfortable making 6 figures." Yes - well wouldn't we all. However, #startuplife is not about 6 figures. It's about bootstrapping, it’s about drive, and mostly it’s about budgeting.

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5 Lessons Learned Expanding Internationally (Putting The “Brit” In Eventbrite)

Editor18 April 2012

Join us at Founder Friday San Francisco on May 4, 2012 with host Julia Harz from Eventbrite! By Julia Hartz (Co-Founder & President, Eventbrite)

Eventbrite, the online service that people everywhere use to create, share, and join any event imaginable, has been used internationally.

By creating an easy-to-use product and integrating with PayPal, we have enjoyed organic usage in over 170 countries. In fact, before making any efforts at localizing our site, over 20% of our total transactions were occurring outside of the US. So naturally, we saw a big opportunity in the global events space.

In 2010, we decided to make a concerted effort to localize our site and expand internationally. We knew that the UK would

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Women At Work: Sound Bytes, Statistics Of Women Who Lead (Infographic)

Editor18 April 2012

Women pursuing MBA’s are at an all-time high - they make up 1/3 of all MBA candidates.

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Partner Event: Future Of Publishing (May 1 In San Francisco)

Editor17 April 2012

Today anyone can be a publisher – or so the story goes. Is that really the case? Or is there still a role for the “traditional publisher” in the mix? Join us at Future Of Publishing on May 1, 2012 in San Francisco for a panel on open source tools enabling communities to come together and crowdsource a book from start to distribution via multiple formats.

Women 2.0 members save 20% with discount code "techygirls" when you register here.

Learn from Eileen Gittins (Founder, President & CEO, Blurb), Nancy Ruenzel (VP, Pearson Technology Group & Publisher, PeachPit) and more. Websites are providing books as a URL.

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5 Ways To Achieve Work-Life Balance (Hint: Outsource Errands)

Editor17 April 2012

From Laundry Locker to TaskRabbit, you can outsource as many trivial tasks as possible. By Becky Cruze (Co-Founder, BeCouply)

Today, women have the opportunity to have it all: a high-powered career, fulfilling relationship, children and the HGTV-worthy home.

So what’s the problem? “Having it all” is much easier said than done. Sure, it might be possible to have the career, family and life you always wanted, but how do you juggle everything on your plate without losing your mind?

As the co-founder of BeCouply, a San Francisco-based startup that helps couples have epic social lives, I understand the struggle to find work-life balance.

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What Can Walmart Expect From Marissa Mayer As A Board Member?

Editor17 April 2012

This week, Google's VP of Local Marissa Mayer has been nominated for Walmart's Board of Directors. By Simone Brummelhuis (Founder, TheNextWomen)

Walmart Stores announced yesterday that its board of directors has nominated Marissa Mayer, the female face of Google for election as a new member of the company’s board at Walmart’s Annual Shareholders’ Meeting on June 1, 2012. If elected, Mayer would become the sixteenth member of the board.

What can Walmart expect from Marissa Mayer? Vision, passion, excitement, drive and loyalty?

Walmart Chairman Rob Walton conceded in the statement that Marissa’s insights and expertise in the technology

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Women 2.0 And Ellas 2.0 Launch Founder Friday Santiago (Chile) On May 11 – Free RSVP Here

Editor17 April 2012

Join Women 2.0 and Ellas 2.0 on May 11 in Santiago, Chile on May 11 for its Founder Friday Launch! By Patricia Araque (Co-Founder, Ellas 2.0)

With the new Women 2.0 partnership with Ellas 2.0, we are expanding Founder Friday to Latin America – identifying the best regional entrepreneurship while inspiring and connecting the next generation of women entrepreneurs.

Marta Cruz (Co-Founder, Nextperience) and Constanza Díaz (Co-Founder, Hecho Para Ti) will be co-hosting Founder Friday Santiago on May 11, 2012. Free RSVP for Founder Friday Santiago here. Founder Friday is a monthly networking event

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5 Tips For Emerging Women Leaders (And A Bonus!)

Editor17 April 2012

Don’t formally ask people to be your mentors. Adopt mentors informally and don't tell them. By Sophia Perl (Product Manager, eBay)

It’s been awhile since I’ve been out and about in the Valley. Last Saturday, I attended Santa Clara University’s Women in Business Conference at eBay’s north campus, aka PayPal.

I’m a bit of hard person to please when it comes to talks. I get bored easily if the talk is too high-level, abstract with no takeaways. That Saturday morning, it was far the opposite. The keynote speaker Shellye Archambeau, CEO of MetricStream, gave a great talk on how to leverage your strengths as a woman leader and then some. It was a very educational and entertaining talk.

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“We Are Not The 99%. We Are Not The 1%. We Are The Difference.”

Editor17 April 2012

New York Entrepreneur Week is April 16-20, 2012 - walk with us! By Amilya Antonetti (Small Business Voice, FOX News)

What happens when hundreds of New York business owners, investors, government officials and aspiring entrepreneurs stand up and come together?

New York Entrepreneur Week (NYEW), that’s what. It’s the largest inclusive gathering of entrepreneurs in New York. Now in its third year, the weeklong experience, which has expanded onto four continents, will host 50+ speakers to help give business owners the insights, tools and new connections to become more effective

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Is Climbing The Executive Ladder Your Cup Of Tea?

Editor17 April 2012

Moving into management takes a shift in thinking, and new ways of finding self-actualization. By Gargi Nalawade (Founder & CEO, Sepalz)

Mid-career engineers and marketing people alike, often struggle with the difficult decision of staying on the technical track, or taking the risk of moving into management and climbing the corporate ladder. In the early stages of your career, if you started out as an engineer or a marketing professional, you have the immediate satisfaction and exhilarating feeling of laying your hands onto the details and finding self-actualization in bringing your creation to life or bringing home a business deal.

Moving into management and climbing the executive ladder takes a shift in thinking and adjusting to new ways of finding

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Know Your Worth: 3 Steps To Determining Your Value

Editor16 April 2012

You should constantly be asking people about salary. Go ahead - ask. By Rania Anderson (Co-Founder, Women's Capital Connection)

"Let me say it again: You are not prepared unless you know the market value of your contributions. I can’t stress this enough. Why is it such a big secret? Seriously. What are you worth? What I’ve learned is, you should constantly be asking people about salary. Really wrap your arms around what work is worth what, The more you talk to people and the closer you get to them, the more they will tell you. Go ahead — ask.” - Mika Brzezinski, Knowing Your Value: Women, Money and Getting What You’re Worth

Women are often told that they need to do a better job negotiating their level of compensation. The advice often leaves out a critical

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Latina Entrepreneurs: Growing And Powerful

Editor16 April 2012

Representing one of the fastest growing sectors in Hispanic business today. By Maria Botta (Contributor, Latin Business Today)

There is no doubt that small business and entrepreneurship has the potential to turn the US economy around, and both private equity and the Federal Government have initiated programs that support the growth of the next “Gazelle” or fast growing startup with the potential of becoming the next Google or Apple. But in between the established “giants” and the “gazelles” lies a whole territory of smaller companies that also help to fuel the economy – smaller companies from yoga studios, cleaning services to cupcake shops.

So how are women entrepreneurs doing?

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5 Tips On Outsourcing Tasks For The First Time

Editor16 April 2012

By Natalie MacNeil (Co-Founder, YEC Women) The following answers are provided by YEC Women. Co-Founded by Natalie MacNeil and Scott Gerber, YEC Women is an initiative of the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs.

Q: To save time and money, I need to start outsourcing. Any advice for someone who has never outsourced work before??

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Fuel Economics: 10 Tips For Being The Flip, Not The Flop

Editor16 April 2012

At almost $4.00/gallon, passion, performance and efficiency are key. By Adriana Galue (Co-Founder, Mint Consulting)

I have the good fortune of living in Boulder, Colorado - home of TechStars.

For those not familiar with it, TechStars is the largest US accelerator focusing on technology companies. They fund an average of 50 companies per year. Each selected company receives $100K of seed money in exchange of common stock. I like the fact that they actually take common and not preferred stock. The TechStars model has been replicated in several other cities in the U.S. In addition, they just launched

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Roundup: An Obsession Over Startups

Editor15 April 2012

A goldmine of presentations, articles, and books on lean startup concepts, business models... By Frances Advincula (Former Platform Development Intern, Accenture Software)

In the last few weeks, I have become obsessed with startups. So I thought, hey, even though I can’t start one, I could still very well post about it. So here I go:

Here is a roundup (within a roundup! yay!) on startup culture and development by Foursquare’s Head of Talent. The best part is that the articles she listed have conflicting ideas, so you get to really *think* about what you should or shouldn’t do.
Evan Williams, co-founder of Pyra Labs and Twitter, has a post on the rules for a web startup. It’s an insightful... Read More...

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