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PyLadies Python Hackathon in Los Angeles on June 18

By Audrey Roy (Co-Founder, Cartwheel Web) After a hugely successful Beginner's Python Workshop in May, the PyLadies were inspired to keep the momentum going for those excited about learning Python and becoming a part of the local dev community.

Last week, the PyLadies hosted a social gathering of lady Python developers in glamorous downtown LA. Next Saturday, the PyLadies will hold the first of several hackathons to take place all through the summer.

For the June 18th hackathon, attendees can continue to go through the tutorials from the workshop, but are also encouraged to bring their own ideas to work on, or to collaborate with others on open-source projects.

The event will conclude with more of the ever-popular PyLadies lightning talks - and, of course, a social hour.

Border Stylo, who most recently released the Retrollect iPhone app, has generously donated the use of their cozy, hacker-friendly office in Hollywood for the June 18th event. The Python Software Foundation is also sponsoring the hackathon, in a show of their enthusiastic support of the PyLadies' efforts to increase the diversity of the Python community.

Tickets are still available at http://pyladies-hackathon.eventbrite.com/.

Questions should be directed to [email protected].

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Something Worth Waiting For — A Founder’s Calling

By Katherine Hague (Marketing, ecobee) It’s hard for me to believe it’s almost been 5 years since I attended my first entrepreneurship event through Impact in Canada. I had always been the kid setting up lemonade stands or trying to sell hand made greeting cards to unsuspecting teachers [looking back they were really terrible cards, my poor teachers!]. I knew that one day I wanted to start a company but I had no idea there were other people, even kids my age, out there trying to do the same thing.

After a couple of years of standing on the sidelines of startups, planning events, I decided I needed to get some hands on experience. I started working with a number of startups that my friends had founded and ultimately found myself as an independent consultant on digital media and marketing projects.

I stumbled into tech.

You can only spend so long in the startup world without realizing that it’s dominated by tech companies. I loved the fast pace of innovation, the people, and the idea of building something that could change the way people live their lives. I would stay up at night reading Jessica Livingston’s Founders at Work or any startup story I could get my hands on. One of my favorite founder stories is Tony Hsieh of Zappos. I even got to tour their office a couple years ago when I was in town for CES. Next time you’re in Las Vegas, skip the casinos and take the Zappos tour instead, you won't be disappointed.

I’m lucky to be surrounded by great people. I never fail to be impressed by the projects and people that surround me.

Here in Toronto, whether it's Startup Drinks, DemoCamp, BarCamp, Mesh, Girl Geek Dinners, Startup Weekend, Rails Pub Nite, SproutUp or Hacks and Hackers, there always seems to be something going on for startup founders and developers. It’s a close- knit community and everyone is always eager to help.

Programming was always this far away, intimidating concept.

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Female Entrepreneur Wins Mobile BeMyApp Hackathon

By Pamela Day (Founder, Stealth Startup) "Life is always either a tightrope or a feather bed. Give me the tightrope." -- Edith Wharton

I won the hackathon at BeMyApp on Sunday, June 5 by unanimous agreement from the judges: Jeff Scott (148Apps), Anthony Ha (VentureBeat), Jay Jamison (BlueRun Ventures), Isaac Mosquera (Socialize) and Tom Deckowski (Intel). Judging categories were idea, execution and business potential.

My inspiration to pitch at this hackathon came from a Dhana Pawar, a panelist at the "Women in Mobile" APWT iWANT event in May in Mountain View at Hacker Dojo. I asked Dhana for advice as to how a non technical person could learn and gain some understanding.

Dhana immediately responded “Go to a hackathon” and described the hackathon she had organized at Facebook, noting that the people who learned the most were the business people.

The BeMyApp Mobile Hackathon

I saw this listing for the BeMyApp mobile hackathon on Women 2.0. I immediately signed up, not really clear what I was going to pitch. The main project I had been wire framing was not right for this event – I had other ideas from which I pulled. The time was approaching and I started receiving reminder emails from Vera Glavova, the organizer of the event. I was getting nervous, so I chose to pitch an idea that solved a problem that was frustrating and costing me money.

There were 30 pitches that night and Cindy Terdimana, Anisha Sekar and I represented the female contingency.

Five ideas were chosen -– of those five ideas, two were pitched by women!

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One Laptop Per Child and Pixel Qi Founder on Women Entrepreneurs and Leverage

By Mary Lou Jepsen (Founder & CEO, Pixel Qi) I fell in love with One Laptop Per Child (OLPC) which I co-founded and served as Chief Technology Officer for years. I realized that if we could pull off the OLPC project, or even a small fraction of it – we could change everything. I personally also realized that I could have incredibly more impact trying to do this than being a professor at MIT and so I gave that up.

I spent time in Asia to realize the design and convince large manufacturers of the world to make my product — the $100 laptop -- to make a profound impact on children in any country, especially the developing world. There the reality is so stark in some of the worst countries where, for example, about one-third of the paid teachers do not show up, and approximately another one-third of the paid teachers are illiterate. In such cases as these the solution isn’t better teacher training. The solution is more radical: leverage the kids. . Kids are smart, they are motivated, and can learn a lot. OLPC gave them access to information and communication to fill in the large gaps in their education.

Every child in Uruguay has one of our laptops, the OLPC “XO” machines, about half the children in Peru, and there are large deployments in Afghanistan, and more than 30 other countries.

We ended up touching a nerve in the industry, competing with the likes of Intel and Microsoft. There is something about the sincerest form of flattery being imitation, and it is from this kind of imitation of the “$100 laptop” that the netbook emerged in late 2007 and became the fastest growing IT product category ever recorded (faster than the more recent rise of tablets even). But of course, the price point of the netbook was double of what we were able to achieve on the OLPC laptop, but most importantly, the power consumption was 10-20 times higher. Consider that in third world countries, access to electricity is difficult and without a low power device human and solar power become prohibitively expensive. Do you want your batteries to last longer or not so long? I asked that question to thousands of people and I have only heard one answer — guess which one. This technology is proven.

I wanted to bring this technology across many products to give all people more access, while also helping people across the digital divide and making greener electronics. By making more of something you can also make it less expensive. And so I founded Pixel Qi.

Leverage As A Woman Entrepreneur

I started Pixel Qi with dual headquarters in Silicon Valley and Taipei. While I intended to spend a third to a half of my time in Asia, I didn’t intend to move to Asia. But, when the bottom fell out in the financial crises I did move here (Taipei) to make Pixel Qi happen. 90% of the world’s devices are designed in Taipei, not Cupertino. To fit in to the local culture, you have to become involved in a lot of discussions and lots of dinners too, it requires a constant presence. I think women have an advantage in that historically they have been accepted as much less threatening in foreign cultures than men. From my experience as a woman in technology throughout my entire career: they remember you and they underestimate you.

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Aspiring Mobile Startup Founders Wanted for Founder Labs San Francisco: Apply by June 24

By Shaherose Charania (Founder & CEO, Women 2.0 and Founder Labs) Founder Labs San FranciscoLooking to start a new mobile venture? Looking for a co-founder? Want to validate an idea? Join Founder Labs in San Francisco: Apply by June 24.

Founder Labs is a pre-incubator for new mobile ideas. Founder Labs is a 5 week pre-incubator focused on the first phase of launching a new mobile venture -- building a co-founding team and validating a new idea. Recent Founder Labs alumni include Kimberly Dillon (House of Mikko), Rebecca Woodstock (Cake Health) and Raissa Nebie (Spoondate).

20 aspiring startup founders form 5 teams, work for 5 weeks, 5 days a week moonlighting (after working hours) to validate a new idea and build an initial prototype. Founders learn key startup lessons such as Lean Startup principles, Customer Development and more, presenting progress each week to Visiting Advisors. Founders work closely with Mentors who have experience in the mobile space. Founder Labs is half male/female, half technical/non technical. For more info, visit www.founderlabs.org. Read about the program on Xconomy here.

Supporters and mentors in the program include Dave McClure (500 startups), Eric Ries (The Lean Startup), Steve Blank (Customer Development), Theresia Gouw Ranzetta (Accel), John Malloy (Blue Run Ventures). Meet the Founder Labs visiting advisors and mentors.

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500 Startups Announces New Accelerator Batch with 20% Women Founders

By Christine Tsai (Partner, 500 Startups) 500 Startups has a new Accelerator batch that kicked off May 23. We have 20 startups in the program from May to September. Among the companies in this batch are:

  • 20% women founders: LaunchBit, Snapette, Vayable, Cardinal Blue, Culture Kitchen and DailyAisle have women founders. In particular, 100% of the founding teams for LaunchBit, Snapette and Culture Kitchen are women.
  • 30% international founders: Zerply (Sweden, Estonia), Welcu (Chile), Ovia (Mexico), AppGrooves (Japan), Cardinal Blue (Taiwan), vvall (Hong Kong), and BugHerd (Australia). A number of our startups are from outside the valley: DailyAisle, LaunchBit, Snapette (Boston), ToutApp (NYC), LaunchRock (Philadelphia), HelloWorld (Austin), and Scoopola (Seattle).

In January 2011, 500 Startups opened its doors to an underground group of racers. For several months, they built product. They burned the midnight oil. They hustled their asses off. Finally, they demoed to a captive audience of investors during Demo Days. Fast forward to today. A new crew is ready to take down the streets of Silicon Valley and beyond. They are the epitome of #500STRONG. 30% international. 20% women. 100% AWESOME. Scheming and plotting. Don’t mess w/ them.

Here are 6 teams in the 500 Startups accelerator with at least one woman on the team:

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12 Women Tech Entrepreneurs in the Windy City

By Marian Mangoubi (Founder & CEO, Sassy CEO) Across the nation, you can see and feel the rise of the entrepreneurial spirit. Companies are blooming, many started by women, and public/private partnerships are being created to help new entrepreneurs maneuver the path to success.

What kind of startups depends on where you live. The West Coast has a lot of software and app development, and the East Coast fashion and media. But where does that leave us in the Midwest? Interestingly enough, in a good position.

Here in the Windy City you’ll find healthcare, clean energy, media, consumer-oriented, and software companies. We have the full-gamut. And yes, there are women tech entrepreneurs in that mix.

Why haven't we heard of these rockstar women entrepreneurs before? Well, truth-be-told, we’re often working heads down on creating and building out our businesses that we forget to market ourselves outside of the Windy City.

But that is all changing. There is a movement building amongst many gals in tech here to make our voices be known. We don’t want to just be at the table. Rather, we want to be leading the discussions.

Here are 12 Midwest Superstar Women Entrepreneurs: Betsy Huigens (Founder, BlueLight App) The BlueLight app, an iPhone safety app, is a must have for everyone. It offers the user a way to feel safe without having to compromise privacy or independence. It has been dubbed the “call me when you get there 2.0” and received venture capital funding from Sandbox Industries. Follow her startup on Twitter at @BlueLightApp.

Hallie Steube (Founder, BookYap) Hallie Steube is an avid reader who was always looking for a new book to read and wanted to find a way to emulate the offline book browsing experience online. When she couldn’t find a site that offered this experience, she decided to create BookYap, a web-based application that offers smart book recommendations based on your interests. She received venture capital funding from Sandbox Industries, a Chicago-based venture capital and incubator firm. Follow her on Twitter at @HallieSteube and her startup at @BookYap.

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Building Customer Demand Before Startup Launch: A Lean Startup Case Study with House of Mikko

By Kaitlin Pike (Marketing & Community Manager, Web 2.0 Expo) Founder Labs graduate Kimberly Dillon’s beauty product recommendation startup House of Mikko has the kind of demand and buzz most founders dream of --

With only a simple landing page and low-budget marketing campaign, Kimberly built a community of passionate users from 100 beta testers the first week to a few thousand members (and 66,000 fans on Facebook) a few months later -- all this before the site even fully launched.

“We use lean startup principles,” Kimberly said about her approach to building the site. “We think ‘What is the next thing we’re going to build out?’ before we spend any money on advertising.”

Test Your Hypothesis Until You Find the “Golden Nugget”

House of Mikko provides “personalized hair and beauty recommendations for women based on their ‘beauty twin.’” Before they can explore the site, a new visitor must first fill out a survey about their skin and hair type to match them with similar women. The end goal is providing members highly personalized beauty advice from real women intimately familiar with a user’s beauty questions.

Kimberly came up with the idea for House of Mikko as a response to poorly targeted and uninformative beauty product marketing. For instance, one company she came across promoted a product that works well only on straight, light-colored hair to women with dark, curly hair. As a result of this and similar misleading marketing, women frequently turn to each other for the real scoop on products.

“Frustrated women ask friends, ask women who look like them, ask women they think look good what they do [for beauty products],” Kimberly said.

“I wanted to do what women do offline, online.”

Instead of jumping in and building the site right away, Kimberly decided to first prove her concept with potential customers. She built a simple landing page with a 25-question survey and information about what her company would provide to members. She promoted this page with minimal advertising (low budget paid search campaign, social media, sponsorships of a few beauty-focused Meetup groups), and found exactly what she needed to know before moving forward.

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All Hail The Team! An Early-Stage Startup Forms

By Virgilia Singh (Participant, Founder Labs) All Founder Labs participants had to choose their partners for the next 4 weeks. It’s like a game of dodge ball, where you have to choose people based on compatible skill set and personality. And boy, was it an intense 2 hours!

People teamed up based on a variety of reasons, from similar interests to pure likability. During this time we had Shaherose’s voice in the back of our mind “people matter, ideas don’t” -- something we learned quite quickly.

At the end of the day, the people you work with and the team dynamics that ensue as a result matter more than the idea you initially come to the table with. There were teams that were interested in education that ended up pitching ideas in online marketplaces. Others walked into the program with one very focused idea, but then ended up pivoting after finding a good group to work with.

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I Didn’t Choose Startups. Startups Chose Me.

By Sue Kim (Founder, Dress Me Sue) I was a happy cog for 10 years -- plugging away in my little corner of the old school Chicagoland e-commerce and digital scene. I had begun my IT career late (age 28), but managed to work my way up successfully. I was an overachiever, a manager's dream. The harder I worked though, the more I knew there was something amiss.

One day I started to explore blogs and stumbled across notice of a Women 2.0 Startup Weekend in San Francisco. I registered and immediately bought my plane ticket. I was locked in. So I went.

Friday pitch night at Startup Weekend tops my list of most scariest experiences ever.

My self confidence was so low that I abandoned my idea immediately after pitching and just walked around gabbing (with secret plans to ditch the weekend). By some grace unknown, my team was formed around my idea -- and in the end we had a great time.

Dress Me Sue is the Etsy of personal styling. We help busy people solve the headache and hassle of figuring out what to wear by putting them in touch with their local style hero. Our advice platform delivers on service and experience by integrating the best of web, mobile, email, and text. This is an opportunity to break new ground in experiential shopping.

I am not exaggerating when I say that I was beyond green.

EVERYTHING felt new and not in a good way. I was not familiar with modern day product management and user experience methodologies, let alone lean startup. I remember the distinct feeling of bewildered insecurity watching Cindy Alvarez's team walk around for A/B feedback on some simple yet sophisticated sketches. "How did they do that? I can't do this." It sure would have felt good to hightail it back to my one-room schoolhouse where I could get straight A's forever.

I remember once my teammate mentioned checking the code in as open source -- I immediately asked him to make it private and thought "What the hell? Why would we want to share our code base right now?" I recall his slight pause of surprised unfamiliarity, as he probably wondered what kind of rock I had crawled out from under. I was heavily habituated in waterfall development, new to Twitter, never heard of GitHub.. the list goes on.

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GrowLab Accelerator To Provide Startups With Seed Funding in Vancouver, San Francisco

By Debbie Landa (Co-Founder, GrowLab) GrowLab is a “startup boot camp” for entrepreneurs whose companies receive up to $25,000 in seed funding, four months of mentorship, free office space and a $150,000 in follow-on funding upon graduation of the program. The first three months of the program are in Vancouver and the fourth is in San Francisco.

Deadline for GrowLab applications is June 15, 2011 and the program begins on August 15th, 2011.

GrowLab is on the lookout for the great entrepreneurs. We've had a good number of applicants so far but I would love to see more female entrepreneurs apply for GrowLab. I look forward to the day when over 50% of our applicants come from women instead of only 5%.

Apply here for GrowLab by June 15.

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Editor

The Women 2.0 Editorial Staff.