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Peer-to-Peer Power Tools Rental Website Launched by Former Aerospace Engineer Priya Sheth

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By Priya Sheth (Founder, Be Scrappy) It’s been exactly a year since I decided to quit my job as an aerospace engineer in Los Angeles and moved to San Francisco to become an interaction designer. The move and transition didn’t come easy, but I was given a jump-start into entrepreneurship via the Founder Labs program.

Being a designer on a Founder Labs team made me realize that I want to build my own company. This past year has been an amazing journey. I’ve realized how a firm vision, hard work and determination can push you to places you thought you could never go.

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What Do Women Really Need to Succeed?

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By Melissa Fudor (Program Manager, Women in Wireless) I’ve been working with Women in Wireless for two very eye-opening and inspiring months.

At networking events, whenever I introduce myself to men, I brace myself for the usual joke, “well I’m not a women in wireless, but I am a male in mobile!”

Why do women need a group like Women in Wireless and men don’t? In this New York Times article on Sheryl Sandberg, the answer may lie in women's relationships:

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Hamptons Hackathon for Humanity Produces Game on Human Trafficking to Raise Awareness

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By Deborah Jackson (Founder & CEO, JumpThru) The Hamptons Hackathon for Humanity, or #GDIHHH on Twitter, was not your typical hackathon. The location was unique —- in South Hampton, New York two miles from the Atlantic Ocean. The food was better -— instead of pizza we dined on fresh fish, marinated skirt steak and fresh local peach pie.

The participants were all female, except for one awesome male programmer. We also had a full range of ages from a recent high school graduate to women who have had multiple careers. I was in the latter group, having been an investment banker

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Startup Quote: Leah Culver on Building an MVP (Lean Startup)

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"Learn not to add too many features right away, and get the core idea built and tested."-- Leah Culver (Co-Founder & CEO, Convore)

Leah Culver is a Django developer and serial entrepreneur in San Francisco. Her first venture Pownce was acquired in 2008 by Six Apart. Currently, she is now working on her second startup Convore, which she incubated in Y Combinator earlier this year.

She is on the frontpage of StartupQuote today!

Leah shares her startup lessons learned from Pownce and Convore.

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My First (And Not Last) Time at iOSDevCamp 2011

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By Sophia Perl (Producer, PicPredict) A fellow iOS developer buddy of mine told me about iOSDevCamp, so I decided to register and check it out. The hackathon follows a similar format of a Startup Weekend:

  • Friday night –- networking, idea pitches, some teams form.
  • Saturday -– teams done forming, hack hack hack.
  • Sunday -- hack, submit, present your hack.

The big difference between iOSDevCamp and Startup Weekend is that iOSDevCamp focuses on progressing the iOS

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Huffington Post Lists Top 27 Women in Tech to Follow on Twitter

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Yesterday on the Huffington Post, this time the readers picked "27 Women in Tech You Need to Follow on Twitter."

These names are a response to the previous list of best women in tech to follow on Twitter that was posted by the Huffington Post a few days ago.

Here is the list of top women, chosen by the readers:

#1 -- Padmasree Warrior is the chief technology

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Social Enterprise Empowers Women in Distressed Nations

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By Siiri Morley (Founding Partner, Prosperity Candle) Prosperity Candle has a vision so big and so ambitious that we’ve encountered many naysayers along the way. That's to be expected in our line of work. Our team speaks about a million points of light -– millions of candles lighting up the world and empowering thousands of women in some of the toughest parts of the world, like Iraq, Rwanda, Haiti, Afghanistan, Burma and Sudan.

Empowerment of women in these countries attracts people, but once they would hear that we planned to do this as a for-profit social venture, interest often began to wane.

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How To Price Your Startup’s Product or Service

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By Grace Sales (Founder, CardWIX) Perhaps one of the trickiest part of launching a business is pricing your product or service.

Before launching my business, I did painful weeks of research before settling with my current pricing. During my research, the range of pricing for my industry came as a surprise. I found several companies that offer cutthroat prices.

I then asked myself -- where do I draw the line on pricing my product in terms of sustainability?

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Growing A Social Network For Gardeners At 60

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Editor's note: Lisa Marini Finerty passed away this morning in Rome after a battle with cancer. She will be sorely missed by the entrepreneurial and girl geek community in the Bay Area, and our thoughts are with her family and friends. By Lisa Marini Finerty (Founder, YourGardenShow)

The team behind the Web 2.0 social network for gardeners at YourGardenShow are not 20-year olds who grew up with the Internet and mobile devices. We're actually a husband and wife team who grew up navigating the Dewey Decimal system, and have a century of life experience between us.

We may not look like the prototypes of the world’s new technocratic elite, but are definitely keeping with the pace.

There is a new audience coming to gardening

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3 Startup Lessons Learned from Convore’s Leah Culver

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By Leah Culver (Founder & CEO, Convore) For my second startup Convore, I applied to Y Combinator because I wanted to be part of their alumni network. It's a great way to test out a product -- with thousands of Y Combinator alumni. Convore was accepted and part of the Winter 2011 group.

My motivations now are very different than when I just started doing startups. I'm not in startups for the money -- there are a lot better things to make money on.

The reason I am doing startups personally is

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Apps Are Just Little Websites in Cheap Fur Coats

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By Ellen Beldner (Director of User Experience, Groupon) While on the London Underground I saw a poster advertising Potiche, a movie starring Catherine Deneuve, who I think is the bees' knees. I made a note to myself to research it when I got back to WiFi.

Back on my iPad, I opened Safari and Googled for [ Potiche movie ]. The first couple of results were for IMDB (installed on my iPad) and Rotten Tomatoes (I may or may not have Flixter). Both sites took me to splash screens that suggested I download their apps. I got to thinking about why I'd gone to Google instead of using the native apps.

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Networking, Travel, Growth: A Year of Entrepreneurship

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By Virgilia Singh (Co-Founder & Advisor, GenJuice) It’s amazing how our lives can change by one move, one trip, one introduction, one experience, one passion, one love, one event, one goal, one year. Here is my timeline of events:

January 2010 -- An overly-eager 22 year old, I just graduated from business school and aimlessly worked at my job at a consulting firm, constantly concocting ideas and sharing them with my friends while never actually working on them longer than the strategy phase.

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Heather Hiles, Changing Education Through Rrripple

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By Joanne Wilson (Blogger & Angel Investor, Gotham Gal) Heather and I did not start out on the best foot.

We were introduced by someone that I have the utmost respect for and would meet with anyone he introduced me to. Heather was coming to NYC and we had a date to meet. At the last minute, she wanted me to come meet her up at the Startl conference, which didn't work for me.

Her company was chosen as one of the top 10 companies at the event and I told her she would be a lot better off staying there and making contacts then she would meeting with me. Heather happened to see my husband speak at the event and asked me if I could help her get 15 minutes of his time. Perhaps a total knee jerk reaction on my part for a variety of reasons, but that

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The Women 2.0 Editorial Staff.