There are plenty of actions founders know are great for growing their startups. But what about the things they definitely shouldn't do?... Read More...
Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, Email Marketing and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads.
Prior to founding ROI Swift, Carolyn ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf and others and prior to that, she held a variety of marketing leadership positions at Dell, Inc.
Carolyn is the author of Business Do's and Absolute Don'ts: Applied Wisdom from my work with Dell, Costco, Amazon and Multiple Startups released in September 2021.
Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. She lives in Austin, TX and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.
