The brainchild of Campbell USA President and CEO Denise Morrison, Camp Campbell aims to connect Campbell’s executives with young entrepreneurial women.

By Betsy Mikel (Editor, Women 2.0)

When you hear Campbell’s, you probably think soup. But Campbell USA President and CEO Denise Morrison has a vision for the brand that extends far beyond the grocery store shelves.

Today Campbell’s officially launched their Camp Campbell program and opened its application process for young female professionals and entrepreneurs. With this program, Morrison — an entrepreneur since age nine who has long been known to support mentoring the next generation of female leaders and entrepreneurs — hopes to bridge the gap between her corporation and women involved in startups.

Camp Campbell is an accelerator program that will give Millennial women access to top Campbells executives. Unlike a typical startup accelerator, this one doesn’t involve raising money or building a product. It’s more about building women.

According to the website, “The Camp Campbell accelerator program differs from traditional business incubators in several ways. Most importantly, there will be no exchange of financial assets, offer of employment or office space offered to participants. Rather, the Camp Campbell program is focused on facilitating the acceleration of our members’ personal and professional growth by providing access to mentorship and a community of peers.”

With chapters in seven cities that will host live events, Google Hangouts with Campbell’s executives and and a smidge of product placement (members who are accepted to the program will receive product samples in exchange for their feedback), Campbell’s is looking to accelerate the career growth of women who are accepted into the program.

Interested in joining? Head to Camp Campbell to fill out an application. Here’s what they’re looking for: Young, female thought leaders with a passion for food and social engagement. You don’t necessarily have to work at a startup or own your own business to be considered entrepreneurial though. Also, applicants are only eligible if they are geographically based near one of the initial hubs (New York, Boston, Philadelphia, Dallas, Chicago, San Francisco and Los Angeles.)

Do you think this will be a worthwhile endeavor to help mentor young women?

Betsy Mikel (@betsym) is an editor at Women 2.0. As a freelance copywriter and content strategist, she also helps brands, businesses and entrepreneurs tell their stories.