All the amazing female-founded startups you’ll see pitching in Vegas in one place. 

By Dana Rosenberg (PITCH Competition Coordinator, Women 2.0)

We were thrilled to announce the finalists selected for PITCH Las Vegas, 2014. Now, with just 14 days to go until the big conference, we wanted to round up these ten incredible companies, chosen from more than 100 applications from around the world, all in one place. Each startup has demonstrated high-growth potential, has at least one female founder and raised less than a million dollars in funding to date. On November 15, 2013 they will have the opportunity to pitch live in front of a panel of judges for the opportunity to win prizes including key startup resources like cloud services from Rackspace and office space from Silicon Valley Pad, as well as meetings with iconic investors with Kevin Rose and Shanna Tellerman of Google Ventures and Esther Dyson. Here they are in alphabetical order:



abbey-post-transparentAbbeyPost is Etsy for Plus Size…with a proprietary tech twist. We sit at the intersection of commerce, fashion, social andbig data. We connect the underserved Plus Size shopper directly with indie designers, boutiques and brands, and we offer them the tools they need to find the perfect fit the first time and every time.

Female Founder: Cynthia Schames, Founder & CEO

Location: New York, NY

admittedly is an online college advisory platform that targets high school students early enough to help improve theirchances of admission at their ideal universities, and offers tools to make parents’ lives and guidance counselors’ jobs easier.


Female Founder: Jessica Brondo, Founder & CEO and Emily Cole, Co-founder & CPO

Location: New York, NY


CareBooker is the “OpenTable” for booking family care services, such as babysitting, pet care, tutoring and lessons, and plans to expand to housekeeping, personal fitness, and senior care. With CareBooker, you can find, book, and pay for care for your entire family all in one place by booking interviews and appointments around real-time schedules of quality service providers and view certified reviews, key stats, qualifications, and background checks. CareBooker has over 3,000+ service providers available for booking, has closed over ten partnerships to rapidly increase the number of service providers and families booking on the platform, and is excited to be launching a new web 2.0 site in the coming weeks.

Female Founder: Jenna Dreher Fernandes, CEO

Location: Stamford, Connecticut


CareLuLu is the easiest way for parents to find a daycare or preschool that fits their family’s needs. Our online marketplace offers a personalized search, verified parent reviews, photos, and even tuition rates. Instead of spending hours researching daycare options online or on the phone, parents can now find all the information in one place. We created CareLuLu to make it easy for parents to find safe, affordable and high-quality child care. Created by Parents for Parents.

Female Founder: Evgeniya (Jen) Usmanova, Co-founder & CMO.

Other Founders: Patrick Matos, Co-founder & CEO; Gabriel Chagas Marques, Co-founder & CTO

Location: Washington, DC


CollegeAppz is a “TurboTax for College Admissions,” a college readiness platform built to maximize user data for better school matches for students and improved leads for universities and commercial companies.

Female Founder: Tina Tran Neville, Co-Founder and CEO; Jocelyn Gamble, Co-Founder and COO

Location: Washington, DC


DailyDollar is a cloud-based receipting and personalized offer solution. After consumers complete an easy one-time registration, DailyDollar automatically captures detailed transaction receipt data anywhere their credit or debit cards are used. DailyDollar provides consumers with free online storage and easy access to receipts. The company also serves as a matchmaker between merchants and consumers, using line-item data that enables merchants to target the most relevant offers to consumers based on comprehensive purchase history.

Female Founder: Morgan Giddings, CEO & Founder

Location: Seattle, Washington

ReOrient MediaReOrientMedia

Infinite PDF is the latest flagship product of the Infinite Canvas Suite, published by ReOrient Media. Infinite PDF allows you to expand your existing presentations to add dimensionality, transitions and interactivity. Easy-to-use, you can import PDFs from Dropbox, the Web, email or from another app. Quickly create a core spine for your presentation and build branches above or below any topic to give it more depth. Now you will never say or hear the phrase “I have it in my deck somewhere.” Be confident as you navigate through your content to do more than just present. Engage your audience in an interactive conversation tailored specifically to them.

Female Founder: Katelyn Lyster, Co-Founder & CEO

Location: Berkeley, California


Totspot is a mobile marketplace for savvy moms to discover, buy and sell great quality used kids items such as toys, clothes, baby gear and books. Totspot combines rich image based product discovery with mobile commerce to provide moms with a joyful shopping experience right from their smartphone. Selling on Totspot is incredibly easy. Moms can sell either by taking snaps and listing items themselves, or they can simply tap a button and summon the Totspot concierge to pickup, price, list and sell your kids items. During its private beta, 56% of the users were active on a daily basis. The app will be available for download for SF Bay Area parents starting November.

Female Founder: Djiao Mei Siauw

Other Founders: Vijay Ramani, Vikrant Ramteke

Location: San Francisco, California

Traveling SpoonTravelingSpoonLogo300x300

Traveling Spoon is an online marketplace that connects travelers with vetted, local and authentic food experiences – from homemade meals to cooking classes – in people’s homes around the world. Traveling Spoon creates an alternative to traditional restaurant experiences that truly allows travelers to experience local culture and cuisine around the world. It provides travelers with meaningful experiences and cultural exchange, and local hosts the opportunity to interact with travelers from around the world while making an income.

Female Founder: Aashi Vel, Co-founder, Steph Lawrence, Co-founder

Location: San Francisco, California



weeSpring helps parents collect advice from their friends about what they need for their family, from strollers and sippy cups to apps and — ultimately — appliances.  It’s Consumer Reports for the Facebook generation, with unparalleled user engagement.  Since launching in January, they’ve seen 25% month-over-month growth and today have more reviews on the products on their site than most major retailers.

Female Founder: Allyson Downey, Co-Founder & CEO and Melissa Post, Co-Founder

Location: New York, NY

Come join us at the world’s largest conference on innovation, entrepreneurship and women.

Who are you most excited to hear more from in Vegas?

Dana Rosenberg is Director of Business Development at Rock Health. She manages strategic partnerships and sponsorships across the incubator, events and research. Prior to Rock Health, Dana led user acquisition, engagement, marketing and PR at HealthTap and was a consultant at Easton Associates, a healthcare strategy consulting firm. Follow her on Twitter at @DanaRosenberg.