The babysitting startup caps a string of successes by nabbing Jessica Steel as President.

By Jessica Stillman (Editor, Women 2.0)

UrbanSitter is on a roll. And why not? Angel investor (and mom) Joanne Wilson called the company — a sort of OpenTable for babysitters that was founded by Lynn Perkin, Andrea Barrett and Daisy Downs — a brilliant idea, the kind that makes you wonder why no one built a company like it ages ago. Investors, apparently, agree as the company raised $6 million in Series A funding last year.

Now there’s more positive news out the of company as UrbanSitter announced its hired former Pandora executive Jessica Steel as President. Steel “led areas including business and corporate development at Pandora for eight years, before leaving in 2012,” AllThingsD reports, bringing experience scaling startups to the team.

Which makes sense, as the move signals a new focus on expansion for UrbanSitter, according to the release announcing the news. “The next step for the company is to really scale the business in order to help even more busy families balance the quality of their lives. The opportunity is immense and exciting,” Steel commented. The company recently added a nanny-finding feature as well.

Jessica Stillman (@entrylevelrebel) is an editor at Women 2.0 and a freelance writer with interests in unconventional career paths, generational differences, and the future of work. She writes a daily column for, contributes regularly to Forbes and has blogged for CBS MoneyWatch, GigaOM and Brazen Careerist, among others.