And Women 2.0 CEO Shaherose Charania is there to fill us in on every detail. Here she explains the idea behind the innovative experiment.

By Shaherose Charania (Co-founder & CEO, Women 2.0)

These next few days are a whirlwind of activity as myself, along with 130 other Silicon Valley movers-and-shakers solve the world’s problems in 10 hours. At 30,000 ft.

I’m part of the 130 hand-chosen Silicon Valley movers-and-shakers to participate in British Airways’ UnGrounded flight, a hackathon on a flight from San Francisco to London, culminating in a once-in-a-lifetime opportunity to present our findings at the G8 Summit.

This is a fascinating social experiment to be a part of, watching all the levels of creativity being unleashed with so many smart people in the air at once, knocking ideas together in tight quarters. On top of that, being on a plane allows me the time to really think without the distractions of social media and my everyday routine.

My team is Team Altitude, and along with a diverse group, we’ll be tackling the problem of getting more women into STEM. This is perfectly aligned with everything I’ve strived for in creating Women 2.0 and I can’t wait to see what happens.

Follow me on Twitter @shaherose with hashtag #bainnovate as we unleash creative chaos on the plane!


Shaherose Charania is the co-founder and CEO of Women 2.0. She is passionate about open innovation in mobile and telephony startups. She is currently running Founder Labs a pre-team, pre-idea incubator for new mobile startups. Follow her on Twitter at @shaherose.