Sometimes asking for help is the most important thing a person can do in their career.

By Wendy Lea (CEO, Get Satisfaction)

You need to know that what got you here won’t get you there.

At a certain point, you must recognize that you can’t go the entrepreneurial journey alone.

Let’s talk about relationship building via technology.

Technology is a blessing. Technology makes it easier to find like-minded people or gather around causes we deeply care about. As CEO of Get Satisfaction, a platform that helps companies build authentic relationships with their customers, I’m a fan of tech. At the same time, technology can act as a placebo that makes us feel we are getting social interaction.

In actuality, we are not building meaningful relationships – we’re not satisfying our spirit. The technology needs to supplement other efforts. There is no replacement for in person interaction. That said, I encourage you to find a mentor you can spend time with – in person.

When we talk about mentoring we need to talk about trust and opening oneself up for feedback. The vulnerability factor is a big one when it comes to being willing to ask for help.

Sometimes asking for help is the most important thing a person can do in their career. Asking for help is something we don’t encourage in American culture. The American businessperson is generally encouraged to be like the lone cowgirl (or boy) “going it alone”.

According to the author of Daring Greatly, Brene Brown, to succeed in business and in life, one must be willing to open up [and that means embrace vulnerability]. She has spent years studying vulnerability. Brown said, “This is what I’ve learned: Your capacity for innovation and inspired leadership can never be greater than your willingness to be vulnerable.”

Studies show that only one in five women have a mentor. So why is it that we are so afraid to be vulnerable? Entrepreneurs are incredibly creative. They paint gorgeous canvasses in their minds. But what happens when you spend too much time in your head without feedback? A good mentor will help get you out of your head. This mentor will help you see the big picture. They lift you up and empower you to make life and business decisions from a place of strength and clarity.

What is a good mentor?

Ideally the person who is suited to be your mentor is someone who is accomplished. They’re approachable. They have strong values and ethics. This individual will challenge you while encouraging you to move forward. A strong mentor won’t always paint a picture of roses and butterflies, but will give you constructive feedback.

It is said that sometimes the best mentor will answer you with rhetorical questions rather than answers. You will be the person responsible for your own success. Rather than choosing a mentor who will hand over connections, materials or other financial resources, a mentor who can alter the way you think is arguably more impactful.

Where do I find this mentor?

Look for someone in your industry or even outside of your industry that you respect and admire. Find people who have a positive track record, who show a consistent commitment to good work.

Look for people who have a good reputation. This person doesn’t have to be the same gender as you, but as a woman it is helpful to have another woman who can give you pointers on being a female leader. Since a mentor at times can be like a coach, look for someone who can help lift you up where you’re weak. Ideally, this mentor will also help you identify and build on your strengths.

Is this relationship reciprocal?

When you approach someone to be your mentor you want to show you’ve done your homework. Whether it’s a letter, email or phone call, be sure to understand your prospective mentor’s background and what their motivations are. Even though they might be more successful than you, there is likely something you can do to help them no matter how small. When you create an incentive for them to want to work with you, you’re making it more attractive for them too.

As Cheryl Heller wrote in her Unreasonable post on “The Confessions Of A Serial Mentor”, “There is an added and addictive bonus when mentoring social entrepreneurs; in addition to the normal gratification of teaching, it happens to be the best non-chemical antidote to fear and hopelessness around.”

That being said, mentoring is incredibly gratifying. Don’t be afraid to ask. Allowing yourself to be mentored gives joy to the mentor too.

This post is originally posted at

Women 2.0 readers: How has a mentor relationship allowed you to achieve when you couldn’t have otherwise? Let us know in the comments.

About the guest blogger: Wendy Lea is the CEO of Get Satisfaction. Wendy currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. Wendy chairs the board for women’s entrepreneur group Watermark and serves on the board of Silicon Valley Social Venture Capital and Corporate Visions. Prior to Get Satisfaction, Wendy was co-founder of On Target, a sales consulting firm acquired by Siebel Systems in 1999. Follow her on Twitter at @WendySLea.