PITCH NYC 2012 Conference welcomes Facebook’s Sarah Personette to the stage next Wednesday in New York!
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

We are excited to announce that Facebook’s Director of Global Agency Relations Sarah Personette will be delivering a keynote eat PITCH NYC Conference. She joins keynote speakers Geraldine Laybourne (Founder, Oxygen Network), Fran Maier (Founder, Match.com and TRUSTe) and Sandy Lerner (Founder, Cisco and Urban Decay) on November 14.

The topic of her talk will be “Building a New Competency: Startup to IPO” where she will discuss dynamics of building a team from the ground up, talk through steps taken from the concept of the idea to actual activation and growth, and address challenges in building a new team when you’re a startup and then maintaining the integrity of that team after the startup has grown bigger (i.e. IPO stage).

After working on Facebook’s Global Customer Marketing team as strategic consultant for the CPG vertical, Sarah shifted roles to build the Global Agency Team at Facebook and is focusing on building out relationships with the Agency community. She believes there is real opportunity to mobilize agencies to design creative, social campaigns from the very beginning.
Get your $300 ticket to join Women 2.0 and hundreds of men and women interested in the intersection of entrepreneurship, business and technology next Wednesday in San Francisco – Looking forward to seeing everyone there and a full day of learning and inspiration from our esteemed keynote speakers at PITCH NYC Conference & Competition.


Women 2.0 readers: How would you build a startup from the ground up? Let us know in the comments.

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.