Congrats to founder and CEO Tamar Yaniv for closing seed funding for social beauty startup Preen.Me!
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Hailing from Tel Aviv, beauty startup raised $800K seed funding led by Genesis Partners with participation from Horizon Ventures and Oren Zeev. The beauty industry is a $60 billion market that can afford to be disrupted by technology platforms helping users find the best products for them – and more.

As CEO and founder of Tamar Yaniv explained:

“The vision for Preen.Me is to help women buy beauty better, both online and offline. By changing the equation and giving women personalized, objective recommendations we aim is to enable us all to buy the products that are right for us – so less products will end up unused and less money will be wasted in the process. We see this as a win/win for all stakeholders, both the consumers and the brands. Brands will find it easier to get their products to the right customers, which will in turn build higher trust and loyalty.”

Women 2.0 asked about raising money for her startup. Tamar answered:

“As for securing funding, I honestly don’t think there’s any magic formula behind it. So much of it is the ability to keep going back day after day, pound the pavement and continue to have confidence in what you’re doing. One of the fine balances of this process is listening to the feedback that you get along the way. A lot of people will tell you things you don’t want to hear – some of which you need to be able to filter out and keep going, but quite a lot of which will be thought provoking and valuable. Fund raising is hard, frustrating and challenging. But it’s also important to give it a place in the learning process – including the learning what to listen to and what to filter out.”

There you heard it from the startup trenches – keep calm and soldier on!

Congrats to Tamar Yaniv and the Preen.Me team on the successful raise, and we look forward to hearing about the progress of your beauty startup!

Women 2.0 readers: How else can the beauty industry be disrupted by technology? Let us know your vision for the future of beauty and tech in the comments!

About the writer: Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.