Not only are Wetherell and Bilotta founders, of course, but they’re also users — and the app has helped them get through the process of a major house renovation.

By Ryan Lawler (Writer, TechCrunch)

There’s a growing market for mobile apps designed to help couples stay closer. The phenomenon first came to my attention with the launch of Pair at Y Combinator’s most recent demo day. But since then, I’ve seen a whole bunch of new apps popping up, all seeking to offer up a tight little social network for two. The latest such app to launch is Avocado, which was created by a couple of former Googlers looking for a way to get closer and better organize their life together.

Avocado, available on the iPhone and Android mobile devices for $1.99, was created by ex-Google employees Chris Wetherell and Jenna Bilotta, who first met while working on Google Reader during their 20 percent time at the search giant. Key to the app is the user experience, which is designed to mimic the way that couples actually interact with each other.

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