There’s been a lot of buzz lately about data being the “new oil”. At the same time, businesses from small startups to Fortune 500 companies are under pressure to improve their privacy practices, especially following the White House’s recent release of a Consumer Privacy Bill of Rights. So what does it mean for you and your business? How can you make the most of data while building trust with users?
Find out at the 3rd annual Privacy Identity Innovation conference (pii2012), taking place May 14 in downtown Seattle.
Women 2.0 members save 20% with discount code “WOMEN2” when you register here.

Tickets start at $395 and early bird registration ends March 30, 2012.

The only tech conference of its kind, pii2012 looks at where innovation is heading in areas like mobile, big data, social networking and geo-location and how businesses can protect sensitive information while enabling emerging technologies and business models.

The program features over 50 speakers like Geoloqi founder Amber Case, who keynoted SXSW 2012; Identity Shift author Allison Cerra; CEO Michael Fertik and TRUSTe chair Fran Maier. In addition, the conference includes an Innovator Spotlight startup showcase where ten entrepreneurs will have a chance to demo their technologies on stage.

Previous speakers have included Esther Dyson, Jeff Jarvis, Kara Swisher and Fred Wilson, as well as leading executives from Google, Yahoo, Microsoft, Intuit, Facebook and other companies, and pii2012 will bring together 300 leading executives, entrepreneurs, investors, marketing professionals and policy experts to explore the future of digital privacy, online identity and reputation.

Also, if you’re a startup founder, pii2012 conference producer Natalie Fonseca is looking for women-led startups to feature in the Innovator Spotlight program, so don’t miss this chance to participate! Contact Natalie via the conference website for more details.